CRO is the process of optimising specific pages on your website or indeed your entire website, using Google’s machine learning technology that helps us understand your website visitors’ behaviour. This helps to improve the probability of a site visitor taking desired actions on the page/product that has been optimised.
CRO benefits your business by lowering your customer acquisition costs and getting more value from existing visitors and users. By doing so, you can increase revenue per visitor and gain more customers for your business which inevitably enables your business to grow.
CRO allows you to see if a page on your website is performing well. If not, the data has shown you that there is room for improvement and this would be the time to create better pages on your site, trialing different variations in design, style and context. You can create pages that have an increased conversion rate and provide users with a much more enjoyable experience.
By creating an optimised website through CRO, you can increase the number of people who sign up to your email list. This enables you to grow and reach your business goals by distributing newsletters with relevant content, to continue your website visitors’ journeys and potentially drive a conversion.
CRO allows you to learn about the behaviour of your potential customers by enabling you to analyse how they interact with your site. For example, what pages they browsed, the products they showed an interest in and what content they engage with the most. This data helps you make the best choices when it comes to deciding what needs optimising.
Is your current agency only interested in driving traffic towards your website in the hope that this will convert into leads for your business? This is old hat!
CRO (Conversion Rate Optimisation) is the process of increasing the percentage of users who take a desired action, typically on your website. These actions include everything from filling out a form to adding a product to the cart – essentially the desired action is what is most important to your business. Driving traffic to your website is useful but driving relevant, targeted traffic who are more likely to make an action and convert into customers is where you hit the jackpot – this is what CRO does.
We work with our clients to enhance CRO on a month by month basis, by analysing our monthly reports and recommending areas we can help gain conversions for.
We work with our clients to enhance CRO on a month-by-month basis, by analysing our monthly reports and recommended areas which would need improving, to gain conversions. Our specialists create a plan and do extensive research into the analytics of your website, studying the demographics of your site visitors to recognise patterns in user behaviour, to then understand and be aware of which pages and assets on your website will need optimising. We will then keep you up to date with regular reports and new conversions that come from your site.