Google Analytics will show you valuable data about the users viewing your website and helps you determine which channels drive the most traffic to your website and on what pages. It enables you see the demographics about who visited, when they visited, their gender, age, interests, what device they used and their location when they viewed your website.
Google Analytics helps you build a complete picture of users who are engaging with your content. This allows you to recognise what is successful and what is not on your website. You will get robust reports showing how people interact with the different channels on your site.
Google uses machine learning to discover new insights and shows you which site visitors are more likely to convert and which visitors have a higher revenue potential. This allows you to focus on what to push on your different marketing channels.
Google Analytics helps you to connect your insights to results. Your insights provided by Google Analytics will help you reach the right customers. Utilising the information from your analytics data and insights, you can create a remarketing list for a Google Display Ad Campaign.
Make your data work for you. You can analyse data quickly and easily share reports with Google’s easy-to-use interface. Google Analytics offers technical support, which delivers accurate data across your site and is secure, all whilst you stay in full control of your website.
Our team of specialists have the expertise to be able to understand and track your website visitors correctly and gain the most valuable information from the data. Whether you are interested in a complete analytics audit or would just like the training to be able to quantify your data properly, we can help.
We will review every audit under your current strategy and make the best recommendations to point you in the right direction. You can then make the changes yourself or appoint our experts to implement these changes for you.
Are you looking to get more from your website? If you use your analytics correctly, it can drive your entire marketing campaign. It will highlight who your audience are, what content they digest, what isn’t working and so much more. We can manage complex goal tracking and conversion campaigns tailored specific to your company.
Whether you are new to analytics and need to get your head around it or require more complex analytics, our Google Analytics specialists can help. Not only do we have the expertise but we have the experience to set up personalised, tracked website campaigns to help you understand your website traffic and turn visitors into customers.
For your business to grow, you need to understand your customers and potential customers that visit your website. By understanding their interests, age, location etc. You can use this to market specific channels and check to see if you’re achieving your business goals.
Analytics will also help you understand what search terms and keywords bring traffic to your website, in order to have traffic to your website you need to have visibility on Google. To do so, you need to have the right search terms and keywords embedded into your website, which is done through SEO. If the data from Google Analytics is showing that your website is not as visible on Google as you would like it to be, you can change the search terms and keywords embedded into your site through SEO, which is a service we provide here at GRO.