Bad Backlinks – The enemy of SEO

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Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of favour with search engines.

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty.

What’s worse, the longer you use bad backlink techniques, the harder and more expensive they are to remove. Therefore, not only do they impact your SEO ranking and reputation, but bad backlinks can also severely inconvenience your business.

So, how do you spot a bad backlink? The easiest way is to ask yourself; “would I click this link if I were visiting this website?” If the answer is no, if the website you’re linking to has a long URL or looks cheap, then it’s not a link that you want on your domain.

The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam.

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink.

Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam.

So now you know how to spot a bad backlink and how to avoid them, don’t let them ruin your website or your Google search ranking. Avoid gaining links unethically and if you need any more help, you can always turn to the pros.

GRO are happy to help to improve all aspects of your SEO so call us today on 01482 333833.

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