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Building an Online Presence for The L. S. Starrett Company’s Metrology division

Founded in 1880, The L. S. Starrett Company employs around 2,000 people worldwide and manufactures more than 5,000 variations of precision tools. With an annual turnover of over $220M, they are a global leader in the tools manufacturing industry.

Back to the Start

We began working with The L. S. Starrett Company in early 2019, when they approached GRO to design and build a bespoke website for the metrology side of their business, and then moving on to a new site for tooling.
Our digital marketing agency currently works alongside both Starrett Tools and Starrett Metrology on a multitude of marketing channels including organic SEO, PPC, GRO Website Leads, content marketing and social media marketing.

Our Client’s Vision

Starrett originally showcased products from both sides of their business on one catalogue site which made it more complex for customers to find particular products. Having a distinctive difference between tooling and metrology was very important to our client, who were looking for a completely new website design for Starrett Metrology.

Having a brand new website would also mean the metrology division would have no previous SEO built up on the site, so our SEO specialists proposed an SEO strategy to help boost the website’s rankings once launched.

The Solution

In March 2020, we launched a fully bespoke website for Starrett Metrology including features our client had never had on their website previously. Our web design specialists designed the site with an intuitive Configurator Tool, allowing customers to find the ideal product quickly and efficiently. The primary goal was to make the user experience as simplified as possible, with each product only a few clicks away.

To support the launch, we began working on monthly SEO to help them rank for their keywords. Our SEO campaign is backed by PPC search advertising. We also launched an ads campaign on Facebook, creating awareness of their product offering and new Configurator Tool.

To view more of this case study and explore the Starrett Metrology website, visit our Behance page.

Thinking of updating your existing website or having a complete design refresh? Contact us on 01482 333833 to chat about our website design and development services.


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