Here at GRO, we love email marketing. We believe this gives your business a great opportunity to nudge potential and existing customers, share offers and send updates. Our email marketing specialists understand the importance of a strong subject line, targeted email content, solid ‘call to action’ buttons and everything else that makes an email campaign memorable.
Whether you’re looking to welcome new newsletter subscribers, make existing customers aware of an offer or sale or even get a message across internally to your employees, we can create a personalised campaign that delivers results.
The key to a successful email marketing campaign is truly understanding your audience’s needs. We’ll chat with you about your target audience and what’s most important to them. As well as narrowing down the message you’d like to get out there in your email marketing campaign.
Our team will look at your competitors, the optimum time to send out your newsletter for engagement, industry trends and more to get you the best results.
Leave it to us, we’ll design your newsletter from scratch – creating a bespoke template just for you. Whether it be a GIF or some high quality imagery, our email marketing specialists will make your newsletter ‘pop’. Oh and we’ll also take care of the written content.
Simply provide us with your mailing list and we’ll set up your account on one of our preferred email platforms, import your mailing list, ensure everything is GDPR compliant and then you’re good to go! Once we’ve tested our newsletter on various devices and added in any links to your website, we’ll hit send on the best day and time for high open rates.
We’ll then send you a detailed report, showing all of the metrics you need to know. We can also provide a list of leads who have opened your newsletter more than once and tell you which links they’ve clicked – you may want to use this as a warm sales lead!
Digital marketing is all about nudging your potential and existing customers, no matter which stage of the buying journey they’re in. Whether you are B2B (Business to Business) or B2C (Business to Consumer), we can help you reach your audience with monthly newsletters that marry up with the overall focus of your marketing.
Monthly email marketing campaigns are a great way to place your business in your customers’ minds and encourage them to take action, without constantly nagging them to make a purchase. While they are a fantastic tool for unique offers and announcements, newsletters can also be automated to thank a customer for their order or to welcome a new subscriber.
Not sure if email marketing is for you? The proof is in the pudding, take a look at these stats.