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Specialised Marketing Campaign for Dawsongroup Temperature Control Solutions

What We Do

After launching their website in March 2020 we continue to work on their SEO and social media management.

Vision

We started working with Dawsongroup TCS back in January 2019, helping them to improve their CRO (Conversion Rate Optimisation) through SEO and PPC campaigns. As an industry leader in the temperature control solutions industry with 30 years’ experience, they required a new website and a social media presence that reflected their business accurately.

The Solution

We proposed working on their SEO and PPC campaigns and utilising their GRO Website Leads data. We also started working on their social media platforms in March 2020, aiming to drive more traffic and sales.
In March 2020, after 6 months of hard work we launched a bespoke mobile-first WordPress website. Their new mobile-first website is built to aid SEO results and user experience, and it gives a fantastic representation of their brand and what they stand for.

Results

Since launching the website:
• Website launched in March 2020
• 610.2% increase in session duration
• 10.6% decrease in bounce rate

Since starting SEO and PPC:

• Started SEO and PPC in January 2019
• 100% increase in organic search impressions
• 300% increase in paid search results

Since starting social media:

• Started social media in March 2020
• 704% increase is Facebook post reach
• 246.2% increase in twitter profile visits
• 3k impressions on LinkedIn

To view more of our case studies and explore our work as a Recommended Agency by The Drum, visit our Case Studies page on The Drum.

Ends.

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