When auditing your PPC campaign, our digital marketing experts will thoroughly review your current setup and identify how we can make improvements to leave you with a campaign that continually delivers. We like to do our job properly and we don’t like to see you wasting your budget. So our team work to increase your ROI by ensuring your campaigns are set up correctly.
We’ll make sure all of your keywords are in check with the right match types, highlight negative keywords and add new keywords to target, ensure all extensions are correct and help you define a primary goal for your PPC campaign. We will work with you to generate tangible results whether your goal is to improve sales, leads, website traffic, brand awareness or product promotion.
Our PPC management team will approach your campaign with a tailored strategy that will help you achieve the results your business deserves, complying with Google’s Quality Score to lower your ad costs and increase your CTR (Click Through Rate).
To better understand what you would like as a business from your Pay-Per-Click campaign, we send out a questionnaire which we ask you to fill out and send back to us. We then use this information to begin to brainstorm ideas and get an interpretation of how we can achieve your goals.
Our experts use their specialist knowledge in order to curate a list of PPC keywords/phrases that can be used to drive quality business leads and customers to your website.
This information is then sent to you for approval. We will then discuss what your main focus is to push as a business and how you would like to distribute your budget between your different ads.
Once our team has all of this information, they can then start building your ads, these could be: display, search, shopping etc. Once the ads have been generated and approved by yourself, these ads will be made live on Google.
Experts at GRO will then continually monitor your Google Ads performance, ensuring you’re getting the best results for your budget. Our teams will make adjustments to your ads on a routine basis to maximise your PPC conversions.
CRO (Conversion Rate Optimisation) is at the heart of everything we do and we take our analytics seriously to ensure your marketing campaigns are working and encouraging customers to convert.
Google Ads allows your business to appear in front of your potential customers precisely when they’re searching for the products you have to offer. Our PPC management team will make sure your campaign is targeting the right people at the right time, maximising your ROI through tailored keyword analysis and a complete understanding of your business goals.
Who wouldn’t want to attract more website visitors? With Google AdWords, our team of PPC experts can bring in new, highly relevant traffic to your website and provide insightful data that can then be fed into your overall SEO campaign.
Whether you’re new to Google Ads or have an existing account that needs a tidy up, we will set up and manage every aspect to create an engaging campaign that will drive conversions for your business.
These ads allow you to show text-only ads on Google’s results pages, these appear like any normal Google link but with a small ‘ad’ disclaimer beside them.
Display ads feature images or designs which are designed raw users’ attention away from the content on the webpage and to the advertiser’s website.
Shopping campaigns also appear in search engine result pages. These types of ads include detailed product information such as price and product imagery.