Do you know who visits your webpage? We do. GRO insights allow you to discover exactly who visits your website, providing you with an in-depth list of company names that you can use as a potential sales sourcing list. By tracking all traffic to your website, you can begin to learn what works and what doesn’t, and exactly what people are engaging with. Insights increase the effectiveness of a product/service as well as increase sales, providing a mutual benefit for your business.
What are Insights?
Many consider insights as data; however, they are much more than that. They begin as data which is filtered through layers of analysis and result as a directional agent of change, so in other words the Insight is the value obtained through the use of analytics. The insights gained are incredibly powerful and will help to grow your business, they can also identify areas of opportunity. For example, a negative mobile experience means people are 62% less likely to make a purchase, with the help of insights you can identify exactly what is wrong with your mobile site, preventing further loss for your company.
Why you should invest in Insights
Insights allow you to understand your customers, and in doing so you will make better decisions about how, when and what to sell. These better decisions will then result in campaigns or strategies which make your company more effective and more efficient, resulting in an increased profitability. Insights can encourage things like mailing campaigns, where you can send specific e-mails to chosen customers because they’ve expressed interest through insights, and with e-mail marketing yielding as much as 3,800% ROI (Return-On-Investment) for businesses, It’s worth it.
How to utilise Insights
It’s all well and good collecting customer data across key touchpoints, but are you using it appropriately? There are a variety of ways you can use insights to help better your company, for example insights on your customers and their behaviour & motivations provides a clear understanding of what matters most to consumers and enables your business to prioritise. To analyse customer insight, you must have these four components in place;
How can GRO help you?
We can provide you with the names of companies who have clicked onto your site, these analytics include total visitors, bounce rate and much more. We can also advise you on the best way to utilise this information and where to get the hottest leads for your business. At GRO we do things differently, and it’s important your insights are used efficiently. Our experts will send you recommendations to ensure you’re making the most of your B2B sales leads. You can even receive specialised reports to go in hand with your marketing strategies, after all they visited your website for a reason.
Insights are extremely significant when growing a business, a 2018 report found that insight driven organisations are growing 8X faster than the global GDP, this new league of high-performing companies are also growing 30% year-over-year. If you want to maintain the success of your business, insights are a great way forward.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
Excellent company to deal with, very friendly, helpful and informative. Their customer service is second to none and they are clearly experts at what they do. I would highly recommend them.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
I’d just like to put in writing how pleased I am with GRO. My choice was definitely the right one. Can I also say that Lisa and Rachel – who I’ve worked with – are an absolute credit to the company. I have complete faith in GRO to give me exactly what my company needs. Don't hesitate to give these guys a go.
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
A true pleasure to work with. Very easy to communicate with and showing great results to date.
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.