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How SEO Drives Your Sales

These days, anyone can find what they’re looking for with just a few taps on the internet. People are turning to the digital world more and more, especially when searching for nearby businesses offering particular products and services. If you haven’t thought about how your online presence is affecting your sales, now is the time to do so, and with 70% of consumers choosing to visit a store based on information about it online, SEO is a great place to start.

Being a digital marketing agency in Hull, we work with a variety of businesses locally and nationally to deliver tangible results through our SEO efforts. There are several goals and metrics that are good to have in mind, from gaining more leads to improving customer satisfaction, but how can SEO directly increase sales for your business?

Working on SEO helps you reach out to potential customers with a genuine interest in your products, as optimising for the right keywords will hike your website up the rankings and help people find you in the search results.

Alongside this, SEO makes you more visible, creating a sense of brand awareness that will go a long way when it comes to converting website visitors into customers. Our SEO specialists in Hull know how important strong brand credibility is for building trust with your audience, and this can be achieved with SEO. Think about it, the more a person sees your website at the top of the search results for their search queries, the more likely they are to recognise and remember your brand when they’re ready to buy either online through e-commerce or in person.

How Do I Optimise My Website to Increase Sales?

As an SEO agency, we can advise on and actively work on your overall SEO strategy to help increase your sales. One of the most important things to consider when optimising your website is good quality, SEO-rich content. We are firm believers that content is king, and through content marketing our SEO specialists can engage with your customers and encourage them to buy. Good content can take many forms from text and images to infographics and animations, all of which our digital marketing agency can take care of.

Clever use of keywords is another crucial way to boost sales through SEO. If your website isn’t showing up for the right keywords, your customers won’t be able to find your business to make that all-important purchase. Our SEO experts perform extensive keyword research and optimise your site for the most relevant keywords for your industry, bringing in targeted traffic rather than people who aren’t interested in your products.

Customer satisfaction is key for increasing sales, and on-page SEO is the way forward if you want to make your customer’s buying process as smooth and hassle-free as possible. If your website takes too long to load or is difficult to navigate, users will quickly give up and complete their purchase with one of your competitors instead. Our on-page SEO involves optimising title tags, reducing bounce rate by improving page load speed, optimising headings and descriptions, linking internal website content and much more. This may sound technical, but our SEO team work on all aspects of SEO to make sure your website encourages your audience to convert into customers.

There are many more ways to drive sales from your website through SEO, from utilising a social media strategy which will direct consumers to your website, to working on mobile and local SEO to reach customers searching from a mobile device. If you’d like more information on how our SEO agency in Hull can help boost your sales, feel free to get in touch on 01482 333833.

Ends.

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