When writing great content one of the most important things to remember, and easiest to forget, is that you are writing for real people. Whilst many Marketers spend most of their time focused on SEO targeting and specific keywords, search engines actually prefer content that can be read by a human being. Content still needs to be engaging and having the same word appear in a sentence five times will not help you to achieve this.
This is where Latent Semantic Indexing or LSI comes in to play. LSI is a concept which search engines, like Google, use to discover the true meaning of content using associated keywords. Using words that are similar to your search term throughout your website will help to add context to your work, helping Google to make sense of what your text, and therefore your brand, is actually about.
When Google has a greater understanding of your content, it can direct searchers to it easily and efficiently. Due to this, Google has confirmed that using more LSI keywords will help you in terms of SEO rankings, which makes perfect sense as people are searching for variations on your keyword.
With LSI set to change the way we approach content marketing in 2018, will it actually benefit Marketers? We’ve been researching some of the ways that it can help you and your content marketing strategy.
LSI means that there are ultimately more keywords on your website. All words associated with your original search term could be potential searches which can drive traffic to your website. It’s quite simple, the more keywords you have the more potential traffic you can drive. Also, as Google will perceive your LSI orientated content as good quality it will rank higher and you are 70% more likely to get a click on the first page.
Stuffing your content with the same keyword continually makes it difficult to read, whereas LSI keywords should appear naturally in quality content. Scattering synonyms and variations of a search term throughout your text makes your content more believable. This, in turn, will make it feel much more natural when it is read by your website visitors.
Black-hat SEO techniques and keyword stuffing can have a negative impact on your Google rankings. If search engines think that your content is spam for example, it can knock you back down in the rankings rendering your hard work on SEO useless. Using LSI keywords helps you to avoid keyword stuffing and thus, avoid penalties.
The whole concept of LSI keywords is based on giving your content background, Google needs to know what you are writing about to help searchers. The English language, for one, has a lot of words with dual meanings which before LSI could be confusing for both searchers and search engines. With the help of LSI, putting your website into context prevents it from ranking for the wrong terms. This will impact your bounce rate positively as your website is relevant for those that find it.
For pages that are no longer receiving a lot of traffic, LSI can help to give them a new lease of life. Rewording content to reduce your keyword density will also increase the chances of Google finding your content based on new keywords. Content that uses LSI ranks faster and gets more page views and so it is a good idea to revitalise your older content.
So, whilst your content should be using LSI keywords anyway, these advantages may make you consider making them a priority when writing blogs, news and website content. GRO offer a content marketing service and have a team of experts ready to help make your text LSI compliant. Call us on 01482 333833 to find out how we can help.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
Excellent company to deal with, very friendly, helpful and informative. Their customer service is second to none and they are clearly experts at what they do. I would highly recommend them.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
I’d just like to put in writing how pleased I am with GRO. My choice was definitely the right one. Can I also say that Lisa and Rachel – who I’ve worked with – are an absolute credit to the company. I have complete faith in GRO to give me exactly what my company needs. Don't hesitate to give these guys a go.
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
A true pleasure to work with. Very easy to communicate with and showing great results to date.
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.