For many businesses, a customer’s journey starts with a search and a query. This is when search marketing becomes relevant. Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
It’s all about increasing the visibility of a brand or a product on search engines by serving an ad at the precise moment it will be relevant to the audience’s intent or by optimising its ranking naturally.
What about SEO? Could we not just invest in PPC? Well, search marketing encompasses both. It is used as an umbrella term for both paid & unpaid (organic) search, both are online techniques for increasing a brand/products visibility online.
Search engine optimisation, or better known as SEO, is one of the most critical parts of search marketing. It encompasses keyword adjustments, content optimisation and link baiting – it is based on special algorithms that analyse certain keywords on a site. An effective SEO campaign can position an ecommerce site to rise to the top of the Google rankings.
With an increasing number of consumers researching and shopping for products online, search marketing has become a crucial strategy for increasing a company’s online presence. In fact, majority of new visitors on a website have found it by typing a query into the search engine.
In search marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend. As an added bonus, each visit improves the websites ranking in organic search results, and since consumers enter search queries with the intent of finding information of a commercial nature, they are in an excellent state of mind to receive further marketing messages and to be nurtured as a potential customer.
Here at GRO, we can provide you with the best search marketing campaign to ensure your website receives the traffic it deserves. Our SEO specialists & PPC perfectionists based in Hull, will push your business to the top of the SERPs ensuring you get a real ROI.
Got a question? Feel free to drop us a message or contact a member of the team on 01482 333 833.
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