First Things First.

After you have met with our friendly team of website experts it is time to move on to the audit stage. This consists of filling out some questionnaires, this is so the team can get an idea of how you would like your site to work, any technical requirements, the design, layout and flow of the site. The next stage is creating a sitemap, this can be made using either your sitemap from your old site or can be a totally different sitemap to give your website that well-needed refresh. Then we provide a mood board, this is done by using all of the vital research conducted by our team and the questions asked in the questionnaires. Our timeline is created with a time frame of 3-6 months, within the timeline we have dates for every stage of the website to ensure you are always in the know.

The last part of the audit stage is creating three website home page designs, these ideas all flow from the questionnaires and mood board. Within these concepts there will be three desktop homepages and their mobile counterparts. You can either pick a single one of these or a combination and once signed off we can commence the design phase.


Website – Audit


If you have an existing website, we will create a sitemap and function flow that shows how your existing site works. Once we’ve discussed this sitemap and you have helped us fill in any gaps, we will build a new sitemap which takes into account your existing structure but improves it to make your website as easy as possible for visitors to navigate.

Mood Board

Your mood board is where you see the creative vision of the site. Included in the mood board is the colour palette, typography to be used for certain types of headings and text, iconography and more. There is a section for ideas for the website design showing the features, functionality and animations to be implemented onto the site.


The timeline will give you key dates for the website. This is to ensure that the website is completed within its timescale to go live. Both GRO and the client work towards these dates to ensure the deadlines are hit and where possible we will aim to have your new website ready for launch, sometimes even earlier than the deadline.

Brand Identity

When starting the design stage, brand identity and creativity are at the forefront of our minds. The website needs to give a clear representation of your business and provide clarity and trust to your site visitors. Things to consider when designing a website are brand colours, typography, images, composition and tone of voice. Each of these needs to be cohesive with your brand identity.

The audit stage is key when it comes to designing a website, it allows both us and the client to ensure we are on the same page. Having a clear vision is everything and once the plan is set in stone it is time for the website design stage to start.

Get in Touch.

We understand not everything is online!
Our team is ready to help.

01482 333833