{"id":12918,"date":"2022-01-20T11:13:47","date_gmt":"2022-01-20T11:13:47","guid":{"rendered":"https:\/\/gro-marketing.co.uk\/?p=12918"},"modified":"2024-05-20T12:53:38","modified_gmt":"2024-05-20T12:53:38","slug":"digital-marketing-trends-for-2022","status":"publish","type":"post","link":"https:\/\/gro-marketing.co.uk\/digital-marketing-trends-for-2022\/","title":{"rendered":"Digital Marketing Trends"},"content":{"rendered":"

If you\u2019re an enthusiastic marketer like us at GRO then you\u2019ll be thinking about what the year ahead holds for the marketing industry. Here are some trends that we believe will keep you ahead of the game.<\/p>\n

Video marketing is the future<\/strong><\/p>\n

Search engine giant Google has announced that YouTube reaches more 18-49-year-olds than any network and Facebook published that video posts receive six times more engagement than photo or link posts on average. Twitter has also seen the impact that video content has, with their video views up by 160%. If there is one thing we are sure of in 2022 it’s that you should definitely invest in some quality filming equipment this year!<\/p>\n

Content marketing is once again the crown jewels<\/strong><\/p>\n

Content marketing is and always has been one of the most important aspects of any digital strategy. Content has become a powerful way to connect with customers, engage with them and build their trust. Bad content can be detrimental to your business for many reasons. For example, bad website content that doesn\u2019t include keywords, flow correctly or include internal and external links, would mean that you won\u2019t show high up in the SERPS<\/a>.<\/p>\n

LinkedIn is getting BIG <\/strong><\/p>\n

LinkedIn continues to be the dark horse in the social media<\/a> space. We feel that 2022 will be the year LinkedIn really kicks on and joins the big boys (Facebook, Twitter, Instagram). LinkedIn really isn\u2019t like any other platform as it allows you to interact with people in your own field and afar as it is specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B and we would 100% recommend all marketers to sign up!<\/p>\n

Website demand<\/strong><\/p>\n

Website traffic is heavily in favour to mobile most recently. This is a problem we see as most websites don\u2019t have fully mobile-optimized experiences, something that is key currently and many years beforehand. As Google launched Core Web Vitals<\/a> in June 2021, site design and speed became ever more important, so make sure your site is hosted<\/a> securely and mobile friendly!<\/p>\n

Less is more<\/strong><\/p>\n

Stick to what you know and what your business specialises in. The labyrinth of digital marketing options means that too many companies spread too thin across many channels. The most successful companies focus on dominating one channel. This theory is also good for SEO<\/a>, as Google will see you specialise in certain services and then boost you in the SERPs, compared to being a \u2018jack of all trades\u2019 and being \u2018decent\u2019 at everything.<\/p>\n

Keen to know the services we provide? Contact us today on 01482 333 833<\/a> or by email on info@gro-marketing.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re an enthusiastic marketer like us at GRO then you\u2019ll be thinking about what the year ahead holds for the marketing industry. Here are some trends that we believe will keep you ahead of the game. 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