{"id":12976,"date":"2022-03-15T13:14:48","date_gmt":"2022-03-15T13:14:48","guid":{"rendered":"https:\/\/gro-marketing.co.uk\/?p=12976"},"modified":"2024-05-20T13:02:38","modified_gmt":"2024-05-20T13:02:38","slug":"why-do-google-keep-changing-their-algorithms","status":"publish","type":"post","link":"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/","title":{"rendered":"Why Do Google Keep Changing Their Algorithms?"},"content":{"rendered":"<p>There are many search engines now that the world can access whether that\u2019s <a href=\"https:\/\/uk.yahoo.com\/\" target=\"_blank\" rel=\"noopener\">Yahoo<\/a>, <a href=\"https:\/\/www.bing.com\/\" target=\"_blank\" rel=\"noopener\">Bing<\/a> or <a href=\"https:\/\/duckduckgo.com\/?va=b&amp;t=hc\" target=\"_blank\" rel=\"noopener\">duck duck go<\/a>. However, I think we can all agree that the search engine we all prefer to use is Google. Google is the king when it comes to search engines, therefore it\u2019s vital for SEO companies to understand their complex algorithms.<\/p>\n<p><strong>So why do Google keep changing their algorithms?<\/strong><\/p>\n<p>Google are pushing to deliver the best answers to their users. That&#8217;s why they are constantly changing their algorithm to push webmasters to create better sites, experiences and content. Google don\u2019t just change things to play around with the world of SEO. They do it because they&#8217;ve learned how to provide a better experience for their users. It can be frustrating when Google change their algorithm as you may see your rankings drop, however there are ways that you can stay up to date. There are many websites out there that will provide info on what Google wants websites to do, whether that\u2019s mobile-first optimisation or just general site speed checks. There are countless ways to stay ahead of the game!<\/p>\n<p>Our SEO and Web development team are constantly staying up to date with what Google are going to do next. If you want to keep up with the trends we recommend you follow our social channels as we will post any drastic algorithm changes there.<\/p>\n<p><a href=\"https:\/\/gro-marketing.co.uk\/get-in-touch\/\" target=\"_blank\" rel=\"noopener\">Contact<\/a> our team today on <a href=\"tel:01482333833\">01482 333 833<\/a> for any questions you may have!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many search engines now that the world can access whether that\u2019s Yahoo, Bing or duck duck go. However, I think we can all agree that the search engine we all prefer to use is Google. Google is the king when it comes to search engines, therefore it\u2019s vital for SEO companies to understand <a href=\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Why Do Google Keep Changing Their Algorithms?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,38,6,58,16,85],"tags":[31],"class_list":["post-12976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm","category-search-marketing","category-seo-in-hull","category-trends","category-updates","category-blog","tag-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Algorithm Changes | SEO Company Hull | Marketing Hull<\/title>\n<meta name=\"description\" content=\"Google are pushing to deliver the best answers to their users. That&#039;s why they are constantly changing their algorithm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Algorithm Changes | SEO Company Hull | Marketing Hull\" \/>\n<meta property=\"og:description\" content=\"Google are pushing to deliver the best answers to their users. That&#039;s why they are constantly changing their algorithm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/\" \/>\n<meta property=\"og:site_name\" content=\"GRO Marketing Ltd\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T13:14:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-20T13:02:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2022\/03\/jbib.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t<meta property=\"og:image:height\" content=\"814\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GRO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GRO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/\"},\"author\":{\"name\":\"GRO\",\"@id\":\"https:\/\/gro-marketing.co.uk\/#\/schema\/person\/2a5186abaec1faf10aa3832e7c5fda80\"},\"headline\":\"Why Do Google Keep Changing Their Algorithms?\",\"datePublished\":\"2022-03-15T13:14:48+00:00\",\"dateModified\":\"2024-05-20T13:02:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/\"},\"wordCount\":258,\"publisher\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2022\/03\/jbib.jpg\",\"keywords\":[\"Google\"],\"articleSection\":[\"Google Algorithm\",\"Search Marketing\",\"SEO\",\"Trends\",\"Updates\",\"What's Happening?\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/\",\"url\":\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/\",\"name\":\"Google Algorithm Changes | SEO Company Hull | Marketing Hull\",\"isPartOf\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/why-do-google-keep-changing-their-algorithms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2022\/03\/jbib.jpg\",\"datePublished\":\"2022-03-15T13:14:48+00:00\",\"dateModified\":\"2024-05-20T13:02:38+00:00\",\"description\":\"Google are pushing to deliver the best answers to their users. 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