{"id":13103,"date":"2022-08-02T12:28:00","date_gmt":"2022-08-02T12:28:00","guid":{"rendered":"https:\/\/gro-marketing.co.uk\/?p=13103"},"modified":"2023-10-30T08:13:00","modified_gmt":"2023-10-30T08:13:00","slug":"prime-hydration-x-arsenal-fc-is-the-pinnacle-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/gro-marketing.co.uk\/prime-hydration-x-arsenal-fc-is-the-pinnacle-of-influencer-marketing\/","title":{"rendered":"PRIME Hydration x Arsenal FC is The Pinnacle of Influencer Marketing"},"content":{"rendered":"<p><strong>What is PRIME Hydration? <\/strong><\/p>\n<p><a href=\"https:\/\/drinkprime.uk\/\" target=\"_blank\" rel=\"noopener\">PRIME<\/a> is the brand-new hydration drink created by YouTubers <a href=\"https:\/\/www.youtube.com\/channel\/UCVtFOytbRpEvzLjvqGG5gxQ\" target=\"_blank\" rel=\"noopener\">KSI<\/a> &amp; <a href=\"https:\/\/www.youtube.com\/channel\/UCG8rbF3g2AMX70yOd8vqIZg\" target=\"_blank\" rel=\"noopener\">Logan Paul<\/a>. The pair have over 70 million subscribers (combined) on YouTube which is a hefty number, to say the least. The drink was first launched in stores and online in the US on January 8, 2022. The demand for the product was so high that it sold out online and in stores within a matter of hours. The drink is now available in some UK stores such as ADSA and Tesco, however, it is virtually impossible to get your hands on it due to high demand.<\/p>\n<p><strong>KSI &amp; Logan\u2019s influence<\/strong><\/p>\n<p>PRIME claimed its main competitor is <a href=\"https:\/\/gatorade.co.uk\/\" target=\"_blank\" rel=\"noopener\">Gatorade<\/a> which generated 2.6 billion U.S. dollars in 2021. Many would think it is unrealistic to go against such a big company in their first year running right? However, in just two months PRIME sold 10 million bottles. These figures have rarely been seen before in such a new beverage company. So, why are people buying? Obviously to taste it, but the main reason is that it\u2019s Logan &amp; KSI\u2019s product.<\/p>\n<p><strong>PRIME X Arsenal<\/strong><\/p>\n<p>On Wednesday 27<sup>th<\/sup> July 2022, <a href=\"https:\/\/www.arsenal.com\/\" target=\"_blank\" rel=\"noopener\">Arsenal Football Club<\/a> announced a new partnership with PRIME. The drink will become the premier league outfit\u2019s Official Hydration Partner. Meaning the drink will be available for supporters and players throughout home matchdays at the Emirates Stadium, London.<\/p>\n<p>Arsenal\u2019s Chief Commercial Officer, Juliet Slot, said: \u201cWe are always looking to join forces with new, exciting, and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.\u201d<\/p>\n<p>How long before we start seeing more influencers creating regularly available products worldwide? As when they create a product it always tends to out-perform a brand created by your average Joe.<\/p>\n<p>If you\u2019ve enjoyed this blog, please feel free to share it around with your peers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is PRIME Hydration? PRIME is the brand-new hydration drink created by YouTubers KSI &amp; Logan Paul. The pair have over 70 million subscribers (combined) on YouTube which is a hefty number, to say the least. The drink was first launched in stores and online in the US on January 8, 2022. The demand for <a href=\"https:\/\/gro-marketing.co.uk\/prime-hydration-x-arsenal-fc-is-the-pinnacle-of-influencer-marketing\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  PRIME Hydration x Arsenal FC is The Pinnacle of Influencer Marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":13104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,58,16,85],"tags":[69,10],"class_list":["post-13103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-trends","category-updates","category-blog","tag-influencer-marketing","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing | Digital Marketing Hull | Marketing Company Hull<\/title>\n<meta name=\"description\" content=\"How long is it before we start seeing more influencers creating regularly available products worldwide? 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