{"id":186,"date":"2019-03-06T06:46:32","date_gmt":"2019-03-06T06:46:32","guid":{"rendered":"https:\/\/gromarketing.co.uk\/?p=186"},"modified":"2023-10-30T08:13:06","modified_gmt":"2023-10-30T08:13:06","slug":"4-simple-ways-to-climb-to-the-top-with-seo","status":"publish","type":"post","link":"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/","title":{"rendered":"4 Simple Ways to Climb to the Top with SEO"},"content":{"rendered":"<p>When it comes to search engine optimisation the information available can be a minefield. Here are a few handy tips to get your <a href=\"https:\/\/gro-marketing.co.uk\/services\/organic-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> started on the right foot and help you avoid those costly mistakes than can stop a website reaching the first page.<\/p>\n<p><strong>Are all your contact details up to date?\u00a0\u00a0<\/strong><\/p>\n<p>NAP stands for Name, Address and Phone Number.\u00a0NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let\u2019s face it, a\u00a0website\u00a0that can\u2019t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else.<\/p>\n<p><strong>Does the extra s even matter? S for Security<\/strong><\/p>\n<p>HTTPS stands for \u2018Secure\u2019. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google\u2019s good books. Why is that? Well HTTPS\u00a0is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load.<\/p>\n<p><strong>Duplicate content, Duplicate content<\/strong><\/p>\n<p>Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don\u2019t try to spam the same content across your website as this doesn\u2019t arouse Google\u2019s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don\u2019t go overboard and focus on just repetitive keywords.) Search engines can push your site further down the rankings and favour your competition which has more valuable and interesting content.<\/p>\n<p><strong>Speed it up<\/strong><\/p>\n<p>Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google\u2019s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right?<\/p>\n<p>Our easy tips for optimising your website speed and getting it below the recommended time of between one to five second mark would be to reduce the image file size, minimise the use of plugins, considering a move to a faster hosting provider and use microdata. We recommend less content across the web pages and utilising the use of a blog to give your site the keyword rich content it needs.<\/p>\n<p>Basic SEO can kick start your marketing and push your website in the right direction but It\u2019s easy to become bamboozled.\u00a0 In the digital era, simple SEO just doesn\u2019t cut it anymore and with the current competitive market you need an\u00a0omni-channel\u00a0approach. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. GRO will work with you and find your most valuable keywords to your business through a deep analysis of competitors, keyword densities and popular search terms for your industry to really tailor our service to work for your business. Ask us anything we know the answer.<\/p>\n<p>Give\u00a0us\u00a0a call today on 01482 333833 or email\u00a0<a href=\"mailto:info@gro-marketing.co.uk\">info@gro-marketing.co.uk<\/a>\u00a0for more information. Let\u2019s\u00a0<a href=\"https:\/\/gro-marketing.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">GRO<\/a>\u00a0together.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to search engine optimisation the information available can be a minefield. Here are a few handy tips to get your SEO started on the right foot and help you avoid those costly mistakes than can stop a website reaching the first page. Are all your contact details up to date?\u00a0\u00a0 NAP stands <a href=\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  4 Simple Ways to Climb to the Top with SEO<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,85],"tags":[11,12,13,3,14],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-services","category-blog","tag-local-seo","tag-mobile-seo","tag-organic-seo","tag-seo-uk","tag-technical-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Company Hull | SEO Agency Hull | Digital Marketing Hull<\/title>\n<meta name=\"description\" content=\"When it comes to search engine optimisation the information available can be a minefield. Here are a few handy tips to get your SEO started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Company Hull | SEO Agency Hull | Digital Marketing Hull\" \/>\n<meta property=\"og:description\" content=\"When it comes to search engine optimisation the information available can be a minefield. Here are a few handy tips to get your SEO started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"GRO Marketing Ltd\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-06T06:46:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T08:13:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/03\/4-simple-ways-to-climb-to-the-top-with-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t<meta property=\"og:image:height\" content=\"814\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GRO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GRO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/\"},\"author\":{\"name\":\"GRO\",\"@id\":\"https:\/\/gro-marketing.co.uk\/#\/schema\/person\/2a5186abaec1faf10aa3832e7c5fda80\"},\"headline\":\"4 Simple Ways to Climb to the Top with SEO\",\"datePublished\":\"2019-03-06T06:46:32+00:00\",\"dateModified\":\"2023-10-30T08:13:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/\"},\"wordCount\":627,\"publisher\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/03\/4-simple-ways-to-climb-to-the-top-with-SEO.jpg\",\"keywords\":[\"Local SEO\",\"Mobile SEO\",\"Organic SEO\",\"SEO\",\"Technical SEO\"],\"articleSection\":[\"Services\",\"What's Happening?\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/\",\"url\":\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/\",\"name\":\"SEO Company Hull | SEO Agency Hull | Digital Marketing Hull\",\"isPartOf\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/4-simple-ways-to-climb-to-the-top-with-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/03\/4-simple-ways-to-climb-to-the-top-with-SEO.jpg\",\"datePublished\":\"2019-03-06T06:46:32+00:00\",\"dateModified\":\"2023-10-30T08:13:06+00:00\",\"description\":\"When it comes to search engine optimisation the information available can be a minefield. 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