{"id":3345,"date":"2019-08-21T16:50:19","date_gmt":"2019-08-21T16:50:19","guid":{"rendered":"https:\/\/gro-marketing.co.uk\/?p=3345"},"modified":"2023-10-30T08:13:05","modified_gmt":"2023-10-30T08:13:05","slug":"seo-whats-it-all-about","status":"publish","type":"post","link":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/","title":{"rendered":"SEO, What\u2019s it All About?"},"content":{"rendered":"

SEO<\/a> is a driving force within the marketing world. It is imperative, alongside PPC\u00a0 if you want your website to be shown on the SERPs. With most agencies bamboozling clients with why SEO is right for them, perhaps a breakdown will be much easier to get to grips with.<\/p>\n

Why SEO?<\/strong><\/h4>\n

Did you know you are 71% more likely to get a click if you appear on the first page of Google organically? That\u2019s a 71% chance of making a sale and driving more money to your business. Having a website is useless if nobody is visiting it. If your website is ranking on page two or three, the click-rate drops to 4-6%, proving why SEO is a must have.<\/p>\n

What about PPC? Well, if you look at the bigger picture SEO is much more cost effective. While SEO is neither cheap nor easy it will generally be more cost effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.<\/p>\n

How does it work?<\/strong><\/h4>\n

SEO is broken down into 4 categories, Local SEO, Mobile SEO, Technical SEO and Organic SEO, all of which play a key role in optimizing your website.<\/p>\n

Local SEO<\/strong><\/h4>\n

Whether you\u2019re a local or multi-location business, Local SEO\u00a0 is an effective way to highlight your products & services to nearby customers. With 46% of all searches on Google seeking local information, our SEO team will ensure your website is at the top.<\/p>\n

When it comes to Local SEO, it\u2019s also worth mentioning Google My Business.<\/p>\n

Google My Business is when the local SERPs display different information such as opening times, reviews & ratings, contact details and even photos of your business. Our SEO team will keep this up to date with the correct information & publish regular posts to boost your SEO even further, landing you in the top spot.<\/p>\n

Mobile SEO<\/strong><\/h4>\n

Mobile SEO, the future of SEO. Mobile phones are a phenomenon in our current generation, almost everyone you know will have one to hand. With 60% of Google searches being made via mobile devices, it is crucial your site is optimised for mobile.<\/p>\n

With the help of Mobile SEO, your website users will have an intuitive and seamless experience which is exactly what you want if you\u2019re looking to see long-term success from your overall SEO campaign. Our team will ensure everything on your website is mobile-friendly, making technical tweaks to improve load time and responsiveness so you\u2019re always ahead of your competitors.<\/p>\n

Voice Search, the next big thing.<\/em> <\/strong><\/h4>\n

Whilst discussing Mobile SEO, Voice Search also comes into play. Adapting your SEO campaign to cater to voice search will enable your business to keep up with online consumer trends. We\u2019re not robots, so we don\u2019t say a search query in the same way that we\u2019d type it and with a mobile first approach we will produce content for your website that is optimised for both local & conversational queries.<\/p>\n

Technical SEO<\/strong><\/h4>\n

Our SEO specialists will work their magic on the back-end of your website, after all it\u2019s what\u2019s on the inside that counts. With a combination of knowledge and experience along with innovative software, we can understand exactly how Google crawls your website.
\nWebsites that load in 5 seconds see 70% longer average sessions than websites that take 19 seconds to load, and that\u2019s all thanks to the efforts of technical SEO<\/a>. We will analyse every aspect of your website, employing \u2018white hat\u2019 techniques to ensure your SEO strategy is fully compliant with Google\u2019s complex algorithm.<\/p>\n

Is Technical SEO that important? <\/strong><\/em><\/h4>\n

It\u2019s one thing optimising your website with no on page SEO and promoting your website through PPC and social media, but you will never be able to climb to the top organically without getting into the nitty gritty of your website. No matter how pretty your site looks, if it takes more than 10 seconds to load, who\u2019s going to stick around to see it?<\/p>\n

Organic SEO<\/strong><\/h4>\n

Our organic specialists work on technical SEO, on page SEO, backlinks, content marketing, competitor analysis and keyword analysis to ensure your website sees a consistent increase in quality traffic.<\/p>\n

Organic SEO <\/a>is all about improving your websites ranking in the search results through unpaid, white hat methods. With a specialist organic SEO strategy, your website will begin ranking in 3-6 months, so it should be treated as an invaluable long-term solution for the growth of your business digitally.<\/p>\n

With 93% of all online experiences beginning with a search engine, this is one to take seriously.<\/p>\n

We understand SEO is not the easiest thing to understand, which is why we\u2019re only a phone call away. We\u2019re more than happy to explain the ins and outs of SEO, allowing you to develop a clear understanding of why it\u2019s so important to your business.
\nFor more information, feel free to browse the rest of our website or drop us a message on our Facebook Page<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

SEO is a driving force within the marketing world. It is imperative, alongside PPC\u00a0 if you want your website to be shown on the SERPs. With most agencies bamboozling clients with why SEO is right for them, perhaps a breakdown will be much easier to get to grips with. Why SEO? Did you know you … SEO, What\u2019s it All About?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,85],"tags":[11,3,14],"class_list":["post-3345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-services","category-blog","tag-local-seo","tag-seo-uk","tag-technical-seo"],"acf":[],"yoast_head":"\nSEO Hull | SEO Agency Hull | SEO Company Hull | Marketing Hull<\/title>\n<meta name=\"description\" content=\"Our SEO specialists will work their magic on the back-end of your website, after all it\u2019s what\u2019s on the inside that counts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Hull | SEO Agency Hull | SEO Company Hull | Marketing Hull\" \/>\n<meta property=\"og:description\" content=\"Our SEO specialists will work their magic on the back-end of your website, after all it\u2019s what\u2019s on the inside that counts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/\" \/>\n<meta property=\"og:site_name\" content=\"GRO Marketing Ltd\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-21T16:50:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T08:13:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/08\/SEO-Company-Hull.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t<meta property=\"og:image:height\" content=\"814\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GRO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GRO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/\"},\"author\":{\"name\":\"GRO\",\"@id\":\"https:\/\/gro-marketing.co.uk\/#\/schema\/person\/2a5186abaec1faf10aa3832e7c5fda80\"},\"headline\":\"SEO, What\u2019s it All About?\",\"datePublished\":\"2019-08-21T16:50:19+00:00\",\"dateModified\":\"2023-10-30T08:13:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/\"},\"wordCount\":836,\"publisher\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/08\/SEO-Company-Hull.jpg\",\"keywords\":[\"Local SEO\",\"SEO\",\"Technical SEO\"],\"articleSection\":[\"Services\",\"What's Happening?\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/\",\"url\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/\",\"name\":\"SEO Hull | SEO Agency Hull | SEO Company Hull | Marketing Hull\",\"isPartOf\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/08\/SEO-Company-Hull.jpg\",\"datePublished\":\"2019-08-21T16:50:19+00:00\",\"dateModified\":\"2023-10-30T08:13:05+00:00\",\"description\":\"Our SEO specialists will work their magic on the back-end of your website, after all it\u2019s what\u2019s on the inside that counts.\",\"breadcrumb\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#primaryimage\",\"url\":\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/08\/SEO-Company-Hull.jpg\",\"contentUrl\":\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/08\/SEO-Company-Hull.jpg\",\"width\":1480,\"height\":814,\"caption\":\"digital marketing agency hull, seo agency hull, seo hull\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gro-marketing.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO, What\u2019s it All About?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gro-marketing.co.uk\/#website\",\"url\":\"https:\/\/gro-marketing.co.uk\/\",\"name\":\"GRO Marketing Ltd\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gro-marketing.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gro-marketing.co.uk\/#organization\",\"name\":\"GRO Marketing Ltd\",\"url\":\"https:\/\/gro-marketing.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/gro-marketing.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2023\/10\/fi.png\",\"contentUrl\":\"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2023\/10\/fi.png\",\"width\":1600,\"height\":1600,\"caption\":\"GRO Marketing Ltd\"},\"image\":{\"@id\":\"https:\/\/gro-marketing.co.uk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/gro-marketing.co.uk\/#\/schema\/person\/2a5186abaec1faf10aa3832e7c5fda80\",\"name\":\"GRO\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/gro-marketing.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b4d98f6488c20512bebe7193a6c94675?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b4d98f6488c20512bebe7193a6c94675?s=96&d=mm&r=g\",\"caption\":\"GRO\"},\"sameAs\":[\"https:\/\/gro-marketing.co.uk\"],\"url\":\"https:\/\/gro-marketing.co.uk\/author\/darren\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Hull | SEO Agency Hull | SEO Company Hull | Marketing Hull","description":"Our SEO specialists will work their magic on the back-end of your website, after all it\u2019s what\u2019s on the inside that counts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/","og_locale":"en_GB","og_type":"article","og_title":"SEO Hull | SEO Agency Hull | SEO Company Hull | Marketing Hull","og_description":"Our SEO specialists will work their magic on the back-end of your website, after all it\u2019s what\u2019s on the inside that counts.","og_url":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/","og_site_name":"GRO Marketing Ltd","article_published_time":"2019-08-21T16:50:19+00:00","article_modified_time":"2023-10-30T08:13:05+00:00","og_image":[{"width":1480,"height":814,"url":"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/08\/SEO-Company-Hull.jpg","type":"image\/jpeg"}],"author":"GRO","twitter_card":"summary_large_image","twitter_misc":{"Written by":"GRO","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#article","isPartOf":{"@id":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/"},"author":{"name":"GRO","@id":"https:\/\/gro-marketing.co.uk\/#\/schema\/person\/2a5186abaec1faf10aa3832e7c5fda80"},"headline":"SEO, What\u2019s it All About?","datePublished":"2019-08-21T16:50:19+00:00","dateModified":"2023-10-30T08:13:05+00:00","mainEntityOfPage":{"@id":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/"},"wordCount":836,"publisher":{"@id":"https:\/\/gro-marketing.co.uk\/#organization"},"image":{"@id":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#primaryimage"},"thumbnailUrl":"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/08\/SEO-Company-Hull.jpg","keywords":["Local SEO","SEO","Technical SEO"],"articleSection":["Services","What's Happening?"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/","url":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/","name":"SEO Hull | SEO Agency Hull | SEO Company Hull | Marketing Hull","isPartOf":{"@id":"https:\/\/gro-marketing.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#primaryimage"},"image":{"@id":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#primaryimage"},"thumbnailUrl":"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/08\/SEO-Company-Hull.jpg","datePublished":"2019-08-21T16:50:19+00:00","dateModified":"2023-10-30T08:13:05+00:00","description":"Our SEO specialists will work their magic on the back-end of your website, after all it\u2019s what\u2019s on the inside that counts.","breadcrumb":{"@id":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#primaryimage","url":"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/08\/SEO-Company-Hull.jpg","contentUrl":"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2019\/08\/SEO-Company-Hull.jpg","width":1480,"height":814,"caption":"digital marketing agency hull, seo agency hull, seo hull"},{"@type":"BreadcrumbList","@id":"https:\/\/gro-marketing.co.uk\/seo-whats-it-all-about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gro-marketing.co.uk\/"},{"@type":"ListItem","position":2,"name":"SEO, What\u2019s it All About?"}]},{"@type":"WebSite","@id":"https:\/\/gro-marketing.co.uk\/#website","url":"https:\/\/gro-marketing.co.uk\/","name":"GRO Marketing Ltd","description":"","publisher":{"@id":"https:\/\/gro-marketing.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gro-marketing.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/gro-marketing.co.uk\/#organization","name":"GRO Marketing Ltd","url":"https:\/\/gro-marketing.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/gro-marketing.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2023\/10\/fi.png","contentUrl":"https:\/\/gro-marketing.co.uk\/wp-content\/uploads\/2023\/10\/fi.png","width":1600,"height":1600,"caption":"GRO Marketing Ltd"},"image":{"@id":"https:\/\/gro-marketing.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/gro-marketing.co.uk\/#\/schema\/person\/2a5186abaec1faf10aa3832e7c5fda80","name":"GRO","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/gro-marketing.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b4d98f6488c20512bebe7193a6c94675?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d98f6488c20512bebe7193a6c94675?s=96&d=mm&r=g","caption":"GRO"},"sameAs":["https:\/\/gro-marketing.co.uk"],"url":"https:\/\/gro-marketing.co.uk\/author\/darren\/"}]}},"_links":{"self":[{"href":"https:\/\/gro-marketing.co.uk\/wp-json\/wp\/v2\/posts\/3345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gro-marketing.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gro-marketing.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gro-marketing.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gro-marketing.co.uk\/wp-json\/wp\/v2\/comments?post=3345"}],"version-history":[{"count":0,"href":"https:\/\/gro-marketing.co.uk\/wp-json\/wp\/v2\/posts\/3345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gro-marketing.co.uk\/wp-json\/wp\/v2\/media\/3347"}],"wp:attachment":[{"href":"https:\/\/gro-marketing.co.uk\/wp-json\/wp\/v2\/media?parent=3345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gro-marketing.co.uk\/wp-json\/wp\/v2\/categories?post=3345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gro-marketing.co.uk\/wp-json\/wp\/v2\/tags?post=3345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}