When writing articles and blogs you should keep your limits at either a 250-word cap or 750. A 250-word article is classed as a rich snippet, this means it’s much more snackable and will contain less in-depth information compared to a 750-word article. 750-word articles are good for keeping your audience interested while not boring them – like if you were to have thousands of words.
With a daily increasing risk of hacking and viruses affecting your website, you need to make sure your site has good security. Therefore, you should make it your first action to install an SSL/TLS certificate as this will give your site ‘https’ (Hyper Text Transfer Protocol Secure), this means your website has a good level of security.
As the new decade rolls on we predict that a new search engine will start challenging Google for the top spot. The search engine DuckDuckGo is a potential competitor as it doesn’t track you while you search away. However, a new mega company could develop a brand-new search engine which rains heavily popular amongst the world’s population. Therefore, when doing SEO don’t put all your eggs in one basket for the new decade.
Video content has had a rapid growth in popularity recently the main reason for this is its effectiveness. If a picture is worth a thousand words, a high-quality video must be worth much more. We have a feeling that this is only the start for video content. Videos also bring your brand a humanised look which is good for both SEO and your visual representation to your clients.
The growth of voice search is expediential as technology is making this easier. You need to take into consideration the length of queries. Text-based searches are usually 2 to 3 words long, meanwhile voice-activated searches are more like 10 words long. You should base your SEO on long tail keywords predominantly as well as small when the new decade rolls over.
Mobile first design has made a big appearance on the SEO scene. You need to make your site responsive to all different kinds of devices including mobile, tablet and desktop. Research will remain important for the next 10 years as finding information on new Google updates can be the difference between page 1 and page 5. You should also try and target popular trends as this will bring more popularity to your website.
Our team believe that over the next 10 years technology is going to take a huge step. It won’t be long until AI starts replacing people and bots start making decisions themselves, creating their own algorithms and constantly updating themselves. Therefore, we would advise to research what is happening with technology and how you can benefit from artificial intelligence taking over.
From 2010 to 2020 social media has taken over the lives of people in our society. Staying connected with your friends and the latest news has been deemed addictive. Social media is only going to get bigger and bigger. That’s why growing your social platform is highly valuable along with getting backlinks from social media to your website. We would recommend having accounts on all relevant social platforms to grow your followers. There is always a constant space for a new mega social platform similar to Instagram and Snapchat to burst on the scene, so keep a lookout in the new decade.
SEO’s algorithm has changed mass amounts since the start of the last decade. Today it’s very important to develop customer engaging content. No matter how amazing your content is, if it’s not user engaging, the traffic will not stay on your site which is most important. UX will become more and more vital to how your website ranks on the search engines.