When writing articles and blogs you should keep your limits at either a 250-word cap or 750. A 250-word article is classed as a rich snippet, this means it’s much more snackable and will contain less in-depth information compared to a 750-word article. 750-word articles are good for keeping your audience interested while not boring them – like if you were to have thousands of words.
With a daily increasing risk of hacking and viruses affecting your website, you need to make sure your site has good security. Therefore, you should make it your first action to install an SSL/TLS certificate as this will give your site ‘https’ (Hyper Text Transfer Protocol Secure), this means your website has a good level of security.
As the new decade rolls on we predict that a new search engine will start challenging Google for the top spot. The search engine DuckDuckGo is a potential competitor as it doesn’t track you while you search away. However, a new mega company could develop a brand-new search engine which rains heavily popular amongst the world’s population. Therefore, when doing SEO don’t put all your eggs in one basket for the new decade.
Video content has had a rapid growth in popularity recently the main reason for this is its effectiveness. If a picture is worth a thousand words, a high-quality video must be worth much more. We have a feeling that this is only the start for video content. Videos also bring your brand a humanised look which is good for both SEO and your visual representation to your clients.
The growth of voice search is expediential as technology is making this easier. You need to take into consideration the length of queries. Text-based searches are usually 2 to 3 words long, meanwhile voice-activated searches are more like 10 words long. You should base your SEO on long tail keywords predominantly as well as small when the new decade rolls over.
Mobile first design has made a big appearance on the SEO scene. You need to make your site responsive to all different kinds of devices including mobile, tablet and desktop. Research will remain important for the next 10 years as finding information on new Google updates can be the difference between page 1 and page 5. You should also try and target popular trends as this will bring more popularity to your website.
Our team believe that over the next 10 years technology is going to take a huge step. It won’t be long until AI starts replacing people and bots start making decisions themselves, creating their own algorithms and constantly updating themselves. Therefore, we would advise to research what is happening with technology and how you can benefit from artificial intelligence taking over.
From 2010 to 2020 social media has taken over the lives of people in our society. Staying connected with your friends and the latest news has been deemed addictive. Social media is only going to get bigger and bigger. That’s why growing your social platform is highly valuable along with getting backlinks from social media to your website. We would recommend having accounts on all relevant social platforms to grow your followers. There is always a constant space for a new mega social platform similar to Instagram and Snapchat to burst on the scene, so keep a lookout in the new decade.
SEO’s algorithm has changed mass amounts since the start of the last decade. Today it’s very important to develop customer engaging content. No matter how amazing your content is, if it’s not user engaging, the traffic will not stay on your site which is most important. UX will become more and more vital to how your website ranks on the search engines.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.