Blog

Google Core Web Vitals to Become a Ranking Factor for SEO

Google has confirmed that Core Web Vitals will become official ranking signals for Google Search in May 2021, with a new update designed to measure how website users experience the speed and responsiveness of a webpage. The search engine giant...

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What is Behavioural Targeting?

You may be familiar with Social Ads and PPC and how integral they are to CRO (conversion rate optimisation) marketing, but how well do you know behavioural targeting? Behavioural targeting is a method used on online advertising to display relevant...

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Specialised Marketing Campaign for Dawsongroup Temperature Control Solutions

What We Do After launching their website in March 2020 we continue to work on their SEO and social media management. Vision We started working with Dawsongroup TCS back in January 2019, helping them to improve their CRO (Conversion Rate...

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How to Build an SEO-Friendly Website

SEO-Friendly Website Design Our digital marketing agency in Hull specialises in website design, development and hosting, and everything we do is SEO-friendly. But what is an SEO-friendly website? It’s the practice of designing your website to be fully accessible and...

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Our Newly Launched Website for Nigel Rice Transport and Storage

With over 60 years of haulage knowledge and expertise between their team, Nigel Rice Transport and Storage successfully deliver over 35,000 consignments each year. The business is a member of Palletline and has built a strong reputation as a specialist...

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Google Chrome Highlights Fast Pages on Mobile

Google Chrome Highlights Fast Pages on Mobile Do I have a mobile first website? Does it load within 2-3 seconds? Am I losing up to 47% of potential customers because my website is too slow? The above questions are what...

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CRO with GRO

Is your current agency only interested in driving traffic towards your website in the hope that this will convert into TOP QUALITY leads for your business? This is OLD HAT! Yes, we mean tediously familiar and outdated. But it does...

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Google Launches a ‘Work From Home’ Job Feature

In light of COVID-19, Google has seen a recent surge in searches for ‘work from home’ and remote job opportunities. To make it easier for job seekers to discover suitable employment options for their search query, Google have launched a...

Marketing Q and A: Answering Your Questions About Our Core Services

If you’re new to our website, let us introduce ourselves. We’re a digital marketing agency in Hull, specialising in four core areas: Website Design, SEO, Social Media and PPC. We also offer email marketing, content marketing, photography, graphic design and...

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Building an Online Presence for The L. S. Starrett Company’s Metrology division

Founded in 1880, The L. S. Starrett Company employs around 2,000 people worldwide and manufactures more than 5,000 variations of precision tools. With an annual turnover of over $220M, they are a global leader in the tools manufacturing industry. Back...

What Our Customers Say

Paul Reilly

The L. S. Starrett Company Limited

Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.

Leigh Smith

Danbrit Shipping Limited & TDL Wind Ltd

A very attentive and personable company to work with!

Rachel Wood

Dawson Group PLC

Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.

Kirsty

DKL Metals Ltd

GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.

Michael Ward

Portable Building Sales Ltd

Very professional company that care about their clients.

Ben

Scanprobe Techniques Ltd

They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.

Jonathan

JS Power Limited

Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.

Anne-Marie Chambers

Cosmetic & Family Dentistry Ltd

Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!

Patrick

Grosvenor Group Ltd

Would definitely recommend.

Ben

Scanprobe Techniques Ltd

GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!

Chris Rice

Nigel Rice Transport & Storage Ltd

From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.

Sheree

Dortek Ltd

GRO Marketing have been a great help to our web marketing efforts over the past year. They have done an excellent job working on our SEO and have increased both our web traffic and rankings for keywords on Google.

Paul Donoghue

Grosvenor Group Ltd

Couldn't be more happier with the service that GRO Marketing have supplied us with. From our new website to social media, SEO and Email marketing, we could not fault a single thing. Our Account Manager Lucy couldn't be more helpful and in our monthly meetings she is always keeping us up to date with what new ideas and how to keep the marketing moving in an electronics industry. We couldn't thank the GRO Team enough and i would recommend everyone to use this amazing company!

Simon

Colour Tone Masterbatch Ltd

Worked with us from start to finish on a video animation, the results of which we are very pleased with.

Mark Dressel

IntraLAN Ltd

A well synchronized team of marketers. A highly experienced team and valuable digital partner.

Robert Angove-Walton

Tale of Two Ltd

Absolutely fantastic agency, from start to finish they are a super professional agency with a passion for their work and clients. 5* from our company. Thanks team GRO

O Kagbala

Hideout Hotel Ltd

Enthusiastic, dedicated & professional team. I use GRO for my website SEO, and blog post support. Rachel and Lisa understand the importance of their service to our business, they go beyond their "duties" to ensure they are providing me with the best possible results.

Louie Bottomley

The VWC Ltd

Friendly and helpful staff with excellent knowledge. A pleasure to work with.

James Angove-Walton

Tale of Two Ltd

Extremely professional from the start, we would highly recommend this agency to anyone wanting a good, honest and professional service that works.

Hannah Surtees

Hilton Foods PLC

Love working with GRO, they always deliver on time and take time to fully understand the needs of the client. Highly recommend.

Sue Anderson

Pendle Doors Ltd

We have received a fantastic service from GRO. Their friendly advice and approach has created a wonderful working relationship and our business has benefited significantly since their involvement in taking our marketing strategy forward

Michael M

Tale of Two Ltd

Excellent company, helped us plan and design our new wedding brochure and even though we kept changing items they were nothing but professional and delivered excellent service all the way through design to print, will definitely be using them again for future projects.

Lucy Fuller

The Secret Wardrobe

GRO Marketing have been fantastic in helping our business, the team are incredibly knowledgable & nothing is ever too much trouble. The support that they have provided & continue to provide is fab. I'm really impressed & I highly recommend.

Gloria Fuller

The Secret Wardrobe

A fantastic customer focused team that have helped my company grow in such uncertain times too, cannot recommend them highly enough!

Caroline Wilson

Corvis Ltd

GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.

Mark Dressel

Intralan Ltd

A well synchronized team of marketers. A highly experienced team and valuable digital partner.

James Layton

Grosvenor Group Ltd (Harlen Group )

Excellent company, would always recommend GRO. If you want a professional company who cares, these are the company for you. Manager, Grosvenor Group Ltd. James Layton.

James Angove-Walton

Extremely professional from the start, we would highly recommend this agency to anyone wanting a good, honest and professional service that works.

Michael M

The Tale of Two

THINK | CREATE | DEVELOP | EVOLVE

Our Latest Posts

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Websites, The GRO Way

With so many updates to website algorithms happening every day, how do you know who to turn to for a well-made, reliable, functional website that will inevitably produce sales for...

Google Core Web Vitals to Become a Ranking Factor for SEO

Google has confirmed that Core Web Vitals will become official ranking signals for Google Search in May 2021, with a new update designed to measure how website users experience the...

What is Behavioural Targeting?

You may be familiar with Social Ads and PPC and how integral they are to CRO (conversion rate optimisation) marketing, but how well do you know behavioural targeting? Behavioural targeting...

Specialised Marketing Campaign for Dawsongroup Temperature Control Solutions

What We Do After launching their website in March 2020 we continue to work on their SEO and social media management. Vision We started working with Dawsongroup TCS back in...

How to Build an SEO-Friendly Website

Our Newly Launched Website for Nigel Rice Transport and Storage

With over 60 years of haulage knowledge and expertise between their team, Nigel Rice Transport and Storage successfully deliver over 35,000 consignments each year. The business is a member of...

Google Chrome Highlights Fast Pages on Mobile

Google Chrome Highlights Fast Pages on Mobile Do I have a mobile first website? Does it load within 2-3 seconds? Am I losing up to 47% of potential customers because...

CRO with GRO

Is your current agency only interested in driving traffic towards your website in the hope that this will convert into TOP QUALITY leads for your business? This is OLD HAT!...

Google Launches a ‘Work From Home’ Job Feature

In light of COVID-19, Google has seen a recent surge in searches for ‘work from home’ and remote job opportunities. To make it easier for job seekers to discover suitable...

Marketing Q and A: Answering Your Questions About Our Core Services

If you’re new to our website, let us introduce ourselves. We’re a digital marketing agency in Hull, specialising in four core areas: Website Design, SEO, Social Media and PPC. We...

Building an Online Presence for The L. S. Starrett Company’s Metrology division

Founded in 1880, The L. S. Starrett Company employs around 2,000 people worldwide and manufactures more than 5,000 variations of precision tools. With an annual turnover of over $220M, they...

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Marketing Your Business with Google Ads & Paid Social

While almost every business is feeling the effects of the COVID-19 pandemic, online shopping is naturally booming as people continue to shop from the comfort of their homes. That...

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What We Know About Google’s May 2020 Update

On 4th May, Google announced their second core update of 2020. While Google is constantly tweaking and changing things behind the scenes to improve our search results, ‘core’ updates are...

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How to See Who Has Visited Your Website

Imagine if you could see who has been on your website? Well, with our service GRO Website Leads you can. While it’s not possible to see specific people hitting your...

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Digital Marketing: Everything You Need to Know

It seems like everybody is on the internet today, in fact almost 4.54 billion people were active internet users as of January 2020. With the worldwide online population constantly increasing,...

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Why choose social with GRO?

We are a digital marketing agency and know that social media is important to build your business. There are many social media platforms to choose from but it's all about...

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Why Hosting is the Back Bone to Every Website

Here at GRO Marketing we design, develop and host bespoke websites for our customers who want an aesthetically appealing site that is easy to use. Being the web hosting and...

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The World of Website Design

As we enter a new decade the world of the web continues to evolve beyond our imagination, but are we all keeping up to date with the trends of website...

What Is Pillar Content and Why Is It Your New Best Friend?

Many people prioritize quantity over quality because they think that publishing a short blog every day or week is going to help them rank better on the SERPs. Sadly, this...

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How We Gave Westwood Care Group’s Website a New Lease of Life

When a provider of tailored homecare and residential care across Hull and East Yorkshire came to us with the need to merge the three areas of their business into one,...

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Why Google Analytics Isn’t Dead

What is Google Analytics? Google Analytics is a tracking tool that creates an easy way of viewing the in-depth statistics of your website. You can view sessions by the country...

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Need a new marketing agency?

At GRO Marketing we like to work closely with our clients and their brand to build a specialised and measurable marketing campaign that works for them. We provide a variety...

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2021 SEO Trend Predictions

Search engine optimisation (SEO) is a constantly evolving practice. As it is a new decade, search engines are going to be advancing and developing in a quest to better answer...

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Making Ecommerce Simple with Poorboy Boutique

Back to The Start Poorboy Boutique is a Hull-based vintage store who sell clothing items both in-store and online. Having worked with our digital marketing agency for a while, in...

Website Design Trends 2020

As we move into the decade it is more important than ever to make sure your online presence is a true representation of your companies brand, this includes keeping your...

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What is Google’s “January 2020 Core Update” and What Does it Mean For SEO?

Google have now released their “January 2020 Core Update”. The update is set to impact all global search results. Your results in the search engines are likely to fluctuate heavily...

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10 SEO Tips for Success in the new decade

1. OPTIMISE ARTICLE LENGTH When writing articles and blogs you should keep your limits at either a 250-word cap or 750. A 250-word article is classed as a rich snippet,...

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New Decade, New Trends

With the new decade beginning, there are many predictions and trends to explore for the next 10 years. With 42% of UK businesses outsourcing for their marketing we are making...

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UX And UI Web Design

We are a digital marketing company based in Hull, we offer bespoke web design to our clients as one of our many core services. As we’re the go to web...

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Search Features and User Behaviour

Google used to be a list of 10 blue links for when you searched a query. In 2019 and going into 2020, search engine results have a lot more features...

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What is basic SEO and how does it work?

What is SEO? SEO (Search Engine Optimisation) is a technique used to modify a website so that search engines find it relevant for certain keywords or phrases. SEO is essential...

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The Benefits Of A Bespoke Website

Your website is the face of your business’ online presence. It is what potential customers will see and interact with and is crucial to any business. A well designed, professional...

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Why Web Design Is Key For Good SEO

Web Design Hull: We are a digital marketing company based in Hull that offers web design to companies that vary in size all over the UK. As we’re the web...

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The Drum Recommends Digital Awards

1395 posts a month for our clients on social later, we have made the finals of The Drum Recommends Digital Awards! Receiving the news that we have been nominated for...

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Google BERT – What Is Google’s New Update and What Does It Mean for Your Website?

Google BERT is the largest algorithm update Google has released in the past five years and is said to affect 1 in 10 search queries. But what is BERT? It...

An Introduction to Website Hosting

Website hosting is crucial for any website. It is the physical location of your digital website. Website hosting acts like a digital storage centre for your information, images, video and...

New to Google My Business? Here’s Why It’s Vital For SEO Success

Google My Business is a tool businesses can use to manage their online presence across Google and it is important to any business’s digital footprint. Google Business allows you display...

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Why Voice Search is the Next Big Thing

There’s no getting away from the term ‘voice search’ in the world of SEO. With the emergence of handy technology like Amazon’s Alexa, Siri and Google Assistant, voice search is...

SEO, What’s it All About?

SEO is a driving force within the marketing world. It is imperative, alongside PPC if you want your website to be shown on the SERPs. With most agencies bamboozling clients...

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The History of Google Algorithm Updates

With Google reportedly carrying out around 600 updates to its search algorithm each year, it’s fair to say there have been several major updates over the years making waves in...

SEO Hull?

Hull. Have you ever heard of it? It’s a beautiful place up north, with amazing weather and stunning scenery, or so we wish. We may not be the first place...

The Benefits of a Bespoke WordPress Website

If you’ve looked at getting a new website before, you’ve probably heard of WordPress. With 32% of websites on the internet powered by WordPress, including big brands like Vogue and...

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EVOLVE

A well-known phrase is “If your business isn’t evolving it’s dying.” Investing in marketing is one of the crucial ways to ensure your business is at the top, competing against...

Is DuckDuckGo the New Go To Search Engine?

DuckDuckGo is an anonymous search engine, aiming to set a new standard of online privacy by collecting no user data. Launched in September 2008, the search engine does not log...

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DEVELOP

It’s difficult for a company to succeed without a marketing strategy. Marketing is the means to acquire the best possible return on investment. When we create a marketing strategy, it...

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5 reasons why you should use a digital marketing agency

The digital world is evolving. Even walking down the street people are no longer looking at billboards or checking the newspaper, but instead their attention is diverted to a mobile...

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Why SEO is Important in Your Marketing Strategy

Regardless of the industry your business falls into, SEO works to increase the quality and quantity of traffic to your website resulting in more exposure to potential customers and in...

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Websites – Our Process

As a digital marketing agency, we specialise in everything from organic SEO and PPC, to social media marketing and web design. When it comes to web design, we create SEO...

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SEO vs PPC

With first page websites receiving 91.5% of traffic, it’s important that you get your website to the top of Google if you want to be visible to those who require...

What’s Included In Our SEO Report?

SEO, or Search Engine Optimisation, is all about making sure your website and it's content is easy for Google, or any search engine, to understand. Google reads your website and...

CREATE

Creativity is how a brand or message is remembered. We design & CREATE innovative marketing strategies that result in higher brand recognition & sales on a daily basis. Whether your...

What is Domain Authority?

As a digital marketing agency, we live and breathe SEO every day. It’s our job to stay up to date with the latest factors impacting organic SEO, but we also...

THINK

THINK. Something we do a lot of here at GRO HQ. We provide expert marketing solutions to help your business grow. Not only do we understand the importance of a...

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The New Instagram Checkout Feature

Instagram has recently launched its brand-new checkout feature over in the US. This new feature allows users to buy products directly from a brand's shoppable post without leaving the app....

New Google Algorithm Update – What Does This Mean for SEO?

This week, Google confirmed its release of a broad core algorithm update via Twitter after speculations of unannounced updates being launched earlier this month. Whilst Google makes changes to its...

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Why PPC?

Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know...

4 Simple Ways to Climb to the Top with SEO

When it comes to search engine optimisation the information available can be a minefield. Here are a few handy tips to get your SEO started on the right foot and...

5 Ways Animation Can Enhance Your Brand

Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your customers will listen to. With animations being shared more than...

8 Tips to Get Your Business Social

Why should your business use social media? With over 87.9% of UK adults using the internet today, can you afford to miss out on that audience? In the UK alone there are...

2020 Marketing Trends

With 2018 drawn to a close, the digital marketing industry is about to receive a revamp. With an array of developments, updates and asymmetrical layouts, 2019 has a lot in...

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Graphic Design is Art with Purpose

It communicates by translating ideas and values into a visual concept, using colour, shape and typography to get your core message across efficiently. Although you may not notice it, design...

GRO Insights

Do you know who visits your webpage? We do. GRO insights allow you to discover exactly who visits your website, providing you with an in-depth list of company names that...

LSI Keywords – How to Boost Your SEO

When writing great content one of the most important things to remember, and easiest to forget, is that you are writing for real people. Whilst many Marketers spend most of...

Mobile First Google Indexing

Mobile device browsing surpassed desktop several years ago and has only risen, making the gap larger and larger. Google has released that the mobile version of content will be prioritised...

Optimising Your Content for Rank Brain

2019 is set to be a busy year for Marketers and Google RankBrain is the next development that Marketer’s need to be aware of. RankBrain was first introduced in 2015...

PPC – The Good, The Bad and the GRO Way

As Marketer’s we’re used to hearing the word PPC get thrown about. But what does it mean and how do you effectively incorporate PPC into your marketing campaigns? PPC stands...

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Responsive Search Ads

Google’s updated responsive search ads pave the way for a new generation of online marketing adverts through search engines. This new ad format offers a more dynamic setting for advertisers...

SEO – Back to Basics

Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows...

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SEO is Changing, Are you Ready?

With 2019 well underway, we thought it might be a good time to highlight some of the new SEO trends present so far this year. As Google continues to crack...

Social Media – the ever changing landscape

It is not enough to simply post on your business’s social media accounts when you remember or have the chance. Social media may be a valuable resource your company is...

Social Media Platform Breakdown

Having a great business/product without a well-thought-out and developed marketing strategy is like having a sports car without any fuel. It’s not going anywhere fast. Social media is a great...

Voice Search

Voice search makes it faster & easier than ever to search apps, web search, or image search for the content you want. In 2019 it will be more significant and...

Website Design with SEO

When designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills. If you want to be successful...

Websites, The GRO Way

With so many updates to website algorithms happening every day, how do you know who to turn to for a well-made, reliable, functional website that will inevitably produce sales for...