With 2018 drawn to a close, the digital marketing industry is about to receive a revamp. With an array of developments, updates and asymmetrical layouts, 2019 has a lot in store, but what about 2020?
GRO HQ made a fair amount of presumptions for 2018. We predicted a rise in voice search which is now one of the most rapidly adopted technologies in recent history and is changing the way consumers interact with the world around them. Video marketing was another one, we had high hopes for the visual aspects of marketing. Now, 72% of consumers would rather use a video to learn about a product or service. We also thought we’d see a rise in the use of geometric shapes, and now most brands incorporate geometrics into their design or logo. 80% of brands gain recognition because of colour or creative & eye-catching design.
Since we predicted the future of marketing last year it’s only right we do it this year as well, but with everyone focusing on 2019 trends, we’re going to step it up a notch. With 62% of companies now outsourcing their marketing, it’s important to stand out from your competitors with our 2020 marketing trends.
Three-dimensional work is everywhere at the minute. 3D design and typography rendered in 3D will continue to be big, such as paper effect illustrations and smooth plastic effect compositions.
We will also start to move away from rigid designs. Asymmetrical layouts will break away from traditional grid layout and provide a more bespoke feel, working particularly well in website design to draw the eye to a call to action.
Gradients or ‘colour transitions’ have been a well-recognised trend for the past few years. Duotones have creeped back into design with Spotify’s duotone playlist covers and Instagram’s iconic gradient. Gradients can make a logo seem younger & modern, and in 2020 the combination of block asymmetric shapes and gradients will become more popular.
With the world of social media constantly changing, there are numerous trends, ideas and unspoken rules. Social listening (monitoring) is the act of crawling the web & social media platforms to find all mentions of a brand or any keywords. This is a trend that is expected to grow in 2020 as it signals the interest of a product to providers.
Every year video content continues to grow, and this year it is expected to dominate. According to some experts, 80% of what we consume online will soon be video content.
Social Media Influencers have become a major trend in recent years. However, they have now grown in fame and prices for their services have skyrocketed. Micro-influencers have fewer followings than 10,000 people, but their followers are genuinely interested & very engaged, and are often much cheaper and down to earth. Their marketing potential is very high which is about to be recognised in 2020 or maybe earlier.
Augmented reality had a big year in 2016, however it’s still not popular or widespread enough for it to be categorised as a viable medium for content marketing. Now, all doubts about the technology’s future have been squashed and brands will be racing to be among the first to leverage this new medium.
Live video has become hugely popular over the last year, and therefore we can expect a lot of user attention in 2020 with more brands getting on board. In the next year live video will stabilize as an available means of communication, in higher demand in more places including search results.
As it stands currently, there’s a wide range of different-length content that can become popular. Short, medium and long posts all have their advantages. By 2020 we expect to see more polarisation towards content extremes, so people who want longer content will find the deepest, longest content available, whereas anyone who wants a fast read will only consume content in bite-sized chunks.
For 2019, featured snippets and quick answers appear above organic & paid search results. They make up over 40% of all voice search results, which is known as ‘Position Zero’. By 2020 this is a figure that is expected to grow.
Search engine results pages (SERPs) are basically giant lists of web pages, so the more visibility you get there, the better. However, we’re starting to see different kinds of entries in SERPs and less exposure for websites in general. Knowledge Graph entries & rich answers are replacing traditional site entries, apps are rising in relevance and our digital assistants are parroting answers to us eliminating the need to review SERP.
Video optimisation is another aspect to think about. While your videos need to be engaging in order to rank on YouTube, they will need to be carefully optimised for selected keywords in order to rank successfully. By 2020 videos will become a magnet for 75% of all internet traffic, so it’s important to bear this in mind and stay ahead of the competition.
The GRO team are extremely excited to see how our marketing trends shift over the years. From 2018 to 2019 we saw such a change in marketing due to new developments like voice search, who knows what impressive new things 2020 has in store for us.
For more information about us or any of our services feel free to browse the rest of our website or give us a call on 01482 333833.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.