If you’re a local business looking to attract more customers, optimising your website for local SEO is crucial. Local SEO is the process of optimising your website and online presence to rank higher in local search results. This means when someone searches for a product or service in your area, your business appears at the top of the search engine results page.
There are many techniques you can use to optimise your website for local SEO. Firstly, ensure that your name, address & phone number are all clearly visible on your website. This helps search engines identify and verify your business, increasing your chances of ranking higher.
Secondly, make sure your website content includes relevant keywords that people are searching for in your local area. This includes location-specific keywords such as “Plumber in Manchester” or “Coffee Shop in Edinburgh”. Use these keywords in your website copy, meta tags and descriptions to increase your chances of ranking higher in local search results.
Finally, create and optimise your Google My Business profile. This is a free tool from Google that allows you to manage your online presence across Google, including Google Maps and Google Search. Ensure that your profile is complete and up-to-date with accurate information, photos and reviews.
The Facts
- 88% of consumers who do a local search on their mobile device either call or visit the business within 24 hours. (Source: Nectafy)
- 86% of people look up the location of a business on Google Maps.
- 63.6% of consumers say they are likely to check Google reviews (through Google Maps and Search) before visiting a business location. (Source: ReviewTrackers)
By implementing the local SEO techniques discussed in this article, you can dominate local search results and attract more customers to your business. However, if you’d like to leave your local SEO to the professionals then please give our team a call on 01482 333 833.
