SEO is a driving force within the marketing world. It is imperative, alongside PPC if you want your website to be shown on the SERPs. With most agencies bamboozling clients with why SEO is right for them, perhaps a breakdown will be much easier to get to grips with.
Why SEO?
Did you know you are 71% more likely to get a click if you appear on the first page of Google organically? That’s a 71% chance of making a sale and driving more money to your business. Having a website is useless if nobody is visiting it. If your website is ranking on page two or three, the click-rate drops to 4-6%, proving why SEO is a must have.
What about PPC? Well, if you look at the bigger picture SEO is much more cost effective. While SEO is neither cheap nor easy it will generally be more cost effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.
How does it work?
SEO is broken down into 4 categories, Local SEO, Mobile SEO, Technical SEO and Organic SEO, all of which play a key role in optimizing your website.
Local SEO
Whether you’re a local or multi-location business, Local SEO is an effective way to highlight your products & services to nearby customers. With 46% of all searches on Google seeking local information, our SEO team will ensure your website is at the top.
When it comes to Local SEO, it’s also worth mentioning Google My Business.
Google My Business is when the local SERPs display different information such as opening times, reviews & ratings, contact details and even photos of your business. Our SEO team will keep this up to date with the correct information & publish regular posts to boost your SEO even further, landing you in the top spot.
Mobile SEO
Mobile SEO, the future of SEO. Mobile phones are a phenomenon in our current generation, almost everyone you know will have one to hand. With 60% of Google searches being made via mobile devices, it is crucial your site is optimised for mobile.
With the help of Mobile SEO, your website users will have an intuitive and seamless experience which is exactly what you want if you’re looking to see long-term success from your overall SEO campaign. Our team will ensure everything on your website is mobile-friendly, making technical tweaks to improve load time and responsiveness so you’re always ahead of your competitors.
Voice Search, the next big thing.
Whilst discussing Mobile SEO, Voice Search also comes into play. Adapting your SEO campaign to cater to voice search will enable your business to keep up with online consumer trends. We’re not robots, so we don’t say a search query in the same way that we’d type it and with a mobile first approach we will produce content for your website that is optimised for both local & conversational queries.
Technical SEO
Our SEO specialists will work their magic on the back-end of your website, after all it’s what’s on the inside that counts. With a combination of knowledge and experience along with innovative software, we can understand exactly how Google crawls your website.
Websites that load in 5 seconds see 70% longer average sessions than websites that take 19 seconds to load, and that’s all thanks to the efforts of technical SEO. We will analyse every aspect of your website, employing ‘white hat’ techniques to ensure your SEO strategy is fully compliant with Google’s complex algorithm.
Is Technical SEO that important?
It’s one thing optimising your website with no on page SEO and promoting your website through PPC and social media, but you will never be able to climb to the top organically without getting into the nitty gritty of your website. No matter how pretty your site looks, if it takes more than 10 seconds to load, who’s going to stick around to see it?
Organic SEO
Our organic specialists work on technical SEO, on page SEO, backlinks, content marketing, competitor analysis and keyword analysis to ensure your website sees a consistent increase in quality traffic.
Organic SEO is all about improving your websites ranking in the search results through unpaid, white hat methods. With a specialist organic SEO strategy, your website will begin ranking in 3-6 months, so it should be treated as an invaluable long-term solution for the growth of your business digitally.
With 93% of all online experiences beginning with a search engine, this is one to take seriously.
We understand SEO is not the easiest thing to understand, which is why we’re only a phone call away. We’re more than happy to explain the ins and outs of SEO, allowing you to develop a clear understanding of why it’s so important to your business.
For more information, feel free to browse the rest of our website or drop us a message on our Facebook Page.
