What We Do
We worked with Allenby on their website design, SEO, and Facebook Ads to drive traffic to their website and raise awareness of their new and existing developments.
Vision
Allenby Commercial came to GRO back in 2018, looking to drive more traffic to their website from potential customers searching for offices and industrial space. Their main aim was to increase enquiries and create a stronger brand image that is seen as modern, trustworthy and trendy.
With an impressive portfolio of commercial developments, they needed a boost to their digital marketing strategy to ensure people could see what they have to offer. This was also backed up by social media adverts to promote one of their newer developments and drive traffic and engagement.
Action
In March 2018, GRO started working on SEO to help the client rank for competitive local keywords, with them having no page one results prior to starting. Each month, we work on technical SEO, keyword optimisation and blog content.
We also designed and developed a fully bespoke, mobile first website which was made SEO compliant before launch. The website launched in October 2018 and is designed to allow the client to easily edit and update content with training provided by GRO to ensure our client was completely in the loop with how their website works.
After the launch, we ran Facebook Ads to promote their available properties and help solidify their brand image.
Results
SEO:
- 7 keywords on page 1 of Google
Facebook Ads:
- Reached 12, 419 people
- Low CPC of £1.11 in a competitive market
