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Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of digital marketing can get a...

When it comes to search engine optimisation the information available can be a minefield. Here are a few handy tips to get your SEO started on the right foot and help you avoid those costly mistakes than can stop a...

Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your customers will listen to. With animations being shared more than ever across social media platforms, what was once associated with...

Why should your business use social media? With over 87.9% of UK adults using the internet today, can you afford to miss out on that audience? In the UK alone there are over 23.1 million users on Facebook that are aged 30+, this figure...

With 2018 drawn to a close, the digital marketing industry is about to receive a revamp. With an array of developments, updates and asymmetrical layouts, 2019 has a lot in store, but what about 2020? GRO HQ made a fair...

It communicates by translating ideas and values into a visual concept, using colour, shape and typography to get your core message across efficiently. Although you may not notice it, design is everywhere – but what makes it so crucial to...

Do you know who visits your webpage? We do. GRO insights allow you to discover exactly who visits your website, providing you with an in-depth list of company names that you can use as a potential sales sourcing list. By...

When writing great content one of the most important things to remember, and easiest to forget, is that you are writing for real people. Whilst many Marketers spend most of their time focused on SEO targeting and specific keywords, search engines...

Mobile device browsing surpassed desktop several years ago and has only risen, making the gap larger and larger. Google has released that the mobile version of content will be prioritised over desktop for indexing and ranking. Therefore, any sites that...

2019 is set to be a busy year for Marketers and Google RankBrain is the next development that Marketer’s need to be aware of. RankBrain was first introduced in 2015 but the algorithm is constantly growing and is predicted to...