The festive season is one of the busiest times of the year for many small businesses. It’s a chance to end the year on a high note by boosting sales, increasing visibility, and connecting with customers. However, navigating the Christmas marketing rush can be tricky. To help, we’ve compiled some dos and don’ts to guide your festive marketing efforts.
Do: Plan Your Campaign Early
The earlier you plan, the better. Many businesses start rolling out their Christmas marketing in November, so leaving things to the last minute might mean your message gets lost in the noise. Start by outlining your goals, setting a budget, and scheduling your campaigns well in advance.
Don’t: Overpromise and Under-deliver
Be realistic about what your business can handle. Whether it’s delivery timelines, stock availability, or promotional discounts, make sure you can fulfil your promises. Customers value reliability and will remember if you let them down during such an important time.
Do: Use Social Media to Engage
Social platforms are perfect for spreading festive cheer. Share behind-the-scenes snaps, run giveaways, or create interactive posts like polls or Q&A sessions. Tailor your content to each platform – what works on Instagram might not resonate on LinkedIn.
Don’t: Ignore the Power of Local Marketing
While online sales are huge, don’t forget about local opportunities. Participate in community events, partner with nearby businesses, or run in-store promotions. The festive period is the perfect time to strengthen local connections.
Do: Add a Personal Touch
Christmas is all about connection, so personalise your messaging where possible. Whether it’s handwritten notes with orders or a heartfelt thank-you to your customers, these small gestures go a long way.
Don’t: Go Overboard with Discounts
While promotions are a great way to attract customers, constant discounts can devalue your brand. Instead, consider offering added value, like free gift wrapping or exclusive bundles, rather than slashing prices.
Do: Keep Your Branding Consistent
Your Christmas campaigns should feel like an extension of your brand, not something completely out of character. Make sure your festive graphics, tone of voice, and overall messaging align with your usual branding.
Don’t: Forget About Email Marketing
Email campaigns are a fantastic way to reach your audience directly. From Christmas gift guides to last-minute offers, email can keep your customers informed and engaged. Just ensure your subject lines are eye-catching to stand out in crowded inboxes.
Do: Focus on Customer Experience
Whether online or in-store, make the shopping experience as smooth as possible. Easy navigation, clear information, and friendly customer service are crucial. If you sell online, ensure your website can handle increased traffic and make the checkout process seamless.
Don’t: Neglect Your Regular Customers
It’s easy to focus on attracting new customers during Christmas, but don’t forget your loyal ones. Reward them with exclusive perks, early access to sales, or even a simple thank-you message to show your appreciation.
With the right approach, Christmas can be an incredible opportunity to grow your business and strengthen your customer relationships. By focusing on authenticity, planning ahead, and delivering value, your festive marketing efforts are sure to shine.
Looking for help crafting a standout campaign? GRO Marketing is here to make your brand sparkle this Christmas. Get in touch today to learn more!
