Direct Channel | SEO Agency Hull | Google Ads Hull

What Did GRO Do

GRO worked with Direct Channel on their SEO, PPC and blog content, all with the aim to drive more traffic to their website and increase sales.


Direct Channel is a cable management and support systems specialist based in the West Midlands, UK. Our SEO specialists in Hull first started working with Direct Channel in June 2019 with the goal of increasing their website’s traffic and performance in the SERPs (Search Engine Results Pages).


Direct Channel were looking to increase their rankings on the search engines by improving their SEO and using Google AdWords to drive and encourage targeted sales.

GRO launched Google shopping campaigns to increase high-value clicks and convert website visitors into valuable customers.



  • 10 keywords on page 1 of Google
  • 16K users in a 30 day period (January 2021)


  • 740 conversions in 30 days (June 2019)
  • 7,883 clicks (June 2019)
  • £0.44 cost per click (June 2019)