01482 333 833
[email protected]








Back to News seo hull, seo company hull, marketing company hull

Mobile First Google Indexing

Mobile device browsing surpassed desktop several years ago and has only risen, making the gap larger and larger.

Google has released that the mobile version of content will be prioritised over desktop for indexing and ranking. Therefore, any sites that are not optimised for mobile will struggle to rank on the SERPs.

This change has not happened overnight. In fact, it began in November last year when Google began ranking sites lower if they were not built for mobile. Many companies saw a dramatic loss in organic traffic and therefore decreased sales and enquiries due to the Google update. This latest indexing announcement just solidifies the change further. A clear correlation has come about between higher sales and better, quicker optimised mobile pages. This means an increased number of unique visitors, purely because customer experience online is a positive one. This then generates higher conversions and reduced abandoned basket rates.

Bad news for any sites that are not mobile first, they will make way for other competitors that are ahead of the game and have updated their site to comply with these Google changes. Building a new website isn’t just about Google and getting higher rankings, it is an opportunity to improve your user experience and customer journey. You have 9 seconds to capture the attention of a visitor on your website, use every second well. Don’t make them wait longer than 3 seconds for the page to load, then you will be down to 6 seconds to make a lasting impression.

‘ThinkWithGoogle’ announced that AMP (Accelerated Mobile Pages) will help people that don’t have mobile first websites. This will boost page loading speed whilst using less data. It may be a short-term fix to help with the transition into mobile first indexing, but it should not be considered a long-term solution.

Building a website for the mobile-first index is not about sacrificing a desktop site, it’s more about understanding that mobile must now come first.

 

Ends.

Previous Posts

What Our Customers Say

Patrick

Grosvenor Group

Would definitely recommend.

Sheree

Dortek

GRO Marketing have been a great help to our web marketing efforts over the past year. They have done an excellent job working on our SEO and have increased both our web traffic and rankings for keywords on Google.

Paul Donoghue

Grosvenor Group

Couldn't be more happier with the service that GRO Marketing have supplied us with. From our new website to social media, SEO and Email marketing, we could not fault a single thing. Our Account Manager Lucy couldn't be more helpful and in our monthly meetings she is always keeping us up to date with what new ideas and how to keep the marketing moving in an electronics industry. We couldn't thank the GRO Team enough and i would recommend everyone to use this amazing company!

Simon

Colour Tone Masterbatch Ltd

Worked with us from start to finish on a video animation, the results of which we are very pleased with.

O Kagbala

Hideout Hotel

Enthusiastic, dedicated & professional team. I use GRO for my website SEO, and blog post support. Rachel and Lisa understand the importance of their service to our business, they go beyond their "duties" to ensure they are providing me with the best possible results.

Louie Bottomley

The VWC

Friendly and helpful staff with excellent knowledge. A pleasure to work with.

Hannah Surtees

Hilton Foods

Love working with GRO, they always deliver on time and take time to fully understand the needs of the client. Highly recommend.