Mobile device browsing surpassed desktop several years ago and has only risen, making the gap larger and larger.
Google has released that the mobile version of content will be prioritised over desktop for indexing and ranking. Therefore, any sites that are not optimised for mobile will struggle to rank on the SERPs.
This change has not happened overnight. In fact, it began in November last year when Google began ranking sites lower if they were not built for mobile. Many companies saw a dramatic loss in organic traffic and therefore decreased sales and enquiries due to the Google update. This latest indexing announcement just solidifies the change further. A clear correlation has come about between higher sales and better, quicker optimised mobile pages. This means an increased number of unique visitors, purely because customer experience online is a positive one. This then generates higher conversions and reduced abandoned basket rates.
Bad news for any sites that are not mobile first, they will make way for other competitors that are ahead of the game and have updated their site to comply with these Google changes. Building a new website isn’t just about Google and getting higher rankings, it is an opportunity to improve your user experience and customer journey. You have 9 seconds to capture the attention of a visitor on your website, use every second well. Don’t make them wait longer than 3 seconds for the page to load, then you will be down to 6 seconds to make a lasting impression.
‘ThinkWithGoogle’ announced that AMP (Accelerated Mobile Pages) will help people that don’t have mobile first websites. This will boost page loading speed whilst using less data. It may be a short-term fix to help with the transition into mobile first indexing, but it should not be considered a long-term solution.
Building a website for the mobile-first index is not about sacrificing a desktop site, it’s more about understanding that mobile must now come first.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
Would definitely recommend.
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.
GRO Marketing have been a great help to our web marketing efforts over the past year. They have done an excellent job working on our SEO and have increased both our web traffic and rankings for keywords on Google.
Couldn't be more happier with the service that GRO Marketing have supplied us with. From our new website to social media, SEO and Email marketing, we could not fault a single thing. Our Account Manager Lucy couldn't be more helpful and in our monthly meetings she is always keeping us up to date with what new ideas and how to keep the marketing moving in an electronics industry. We couldn't thank the GRO Team enough and i would recommend everyone to use this amazing company!
Worked with us from start to finish on a video animation, the results of which we are very pleased with.
A well synchronized team of marketers. A highly experienced team and valuable digital partner.
Absolutely fantastic agency, from start to finish they are a super professional agency with a passion for their work and clients. 5* from our company. Thanks team GRO
Enthusiastic, dedicated & professional team. I use GRO for my website SEO, and blog post support. Rachel and Lisa understand the importance of their service to our business, they go beyond their "duties" to ensure they are providing me with the best possible results.
Friendly and helpful staff with excellent knowledge. A pleasure to work with.
Extremely professional from the start, we would highly recommend this agency to anyone wanting a good, honest and professional service that works.
Love working with GRO, they always deliver on time and take time to fully understand the needs of the client. Highly recommend.
We have received a fantastic service from GRO. Their friendly advice and approach has created a wonderful working relationship and our business has benefited significantly since their involvement in taking our marketing strategy forward