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New to Google My Business? Here’s Why It’s Vital For SEO Success

Google My Business is a tool businesses can use to manage their online presence across Google and it is important to any business’s digital footprint. Google Business allows you display your business address, opening times, phone number and also post social media posts to aid SEO. All of this is beneficial because it means your potential customers will be able to find out more about your business, increase trust in your brand, shows you are an active business and hopefully helps with page one rankings on Google. But, where do you start? You start by making an account and claiming the business as yours on Google. You will have the option of receiving a real-life postcard to your business address, a phone verification or email to verify you as the owner. Once verified, you can enter relevant information for users to see you online.

Google My Business and SEO

Google My Business can be used to improve local SEO and global SEO (Search Engine Optimisation). One big page one ranking factor is gaining customer reviews. Strong, five-star reviews will make your site seem more trustworthy and relevant to Google. But, always remember to respond to reviews to show you are human.

Additionally, displaying your business address will tell Google where your business is located. This will boost your website’s SEO as your business is more likely to show as a result when searching for location services. If a user searches for a specific topic followed by a city, for example “SEO Hull” or “Digital Marketing Agency Hull” etc. A business displaying its address is more likely to rank. This is because Google will see your business’s website as more trustworthy as you are linked to a real-world location. Displaying your website on your optimised Google My Business profile will boost SEO and it will increase the chance of a click.

GMB (Google My Business) is also another way you can use on-site SEO, such as keywords and photos, to boost your websites rankings in SERP’s (Search Engine Result Pages). Using your primary keywords on your GMB description will boost rankings as Google will see it as more relevant to that search query. For example, our GRO business description includes what we do such as “Website Design”, “Social Media” and “Adwords Management”. Having images will also optimise your page as Google says: “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.”

GRO and Google My Business

Our SEO agency based in Hull will manage and optimise your Google My Business page to get the best results. Managing your page, we will frequently update it and post high quality, optimised content, such as social media posts, to make sure your business is the most relevant and prominent in Google’s eyes. The tool is included in a variety of our SEO and digital marketing packages to fully optimise your site to get you to the first page of Google, resulting in more website visits and user interest. SEO will increase the traffic for your site, resulting in increased potential customers/clients for your businesses.

Are you interested in our SEO and Google My Business services? Get in contact by calling our Hull agency on 01482 333833 or by emailing us at [email protected] to discuss your options. You can also find out more about our SEO service here.


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