The point of content marketing is to be engaging and to stimulate the customer to buy. It is absolutely key that you have a content marketing strategy that is clear and structured.
This could be along the lines of personalising your company story and being more creative with your content. How you present your content can take many forms:
The biggest brands in the world realise that content is the future. Coca-Cola, spends more money on content creation than it does on television advertising.
Customers themselves create content for you, people want to know about a product, brand, service etc. Over 70% of consumer's regard consumer written content higher.
Interactive storytelling is a thing. Present your content with images, infographics, videos and much more.
Keep your audience engaged by having breaks in-between.
Relevant, top quality content is key to performing well in search engines.
Content marketing can have a huge impact on brand awareness.
It has become more and more popular, it reinforces your brand and you can reach customers. Social media is also an important part of the marketing mix.
Content is king in the marketing world. In order for your business to rank on Google and get to page one, your website must be filled with cornerstone content. This simply means, the keywords that you would like to rank for are consistent throughout your site.
Content can take many forms, whether it’s in blogs or on social media, it all contributes to a higher ranking on Google. Dependent on your business, we can advise you on where’s best to utilise content to receive the best possible results.
Quality content writing is the most important part of your SEO. Both Content and SEO work together as SEO is dependent on the strategic use of keywords and search terms. Google reads through your content and then identifies specific keywords which determine where your business ranks on Google.
This week, Google confirmed its release of a broad core algorithm update via Twitter after speculations of unannounced updates being launched earlier this month. Whilst Google makes changes to its...Continue Reading