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Social

Before we start posting on Facebook and sharing news on LinkedIn, it’s important you establish a clear plan.

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Did you know?

The biggest brands in the world realise that content is the future. Coca-Cola spends more money on content creation than it does on television advertising.

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Strategy

The key to writing successful content, whether it’s for a website or used throughout social media, is a clear content strategy.

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SEO

SEO and content go hand in hand. SEO is only effective if content is used to it’s full potential.

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Content marketing isn’t about selling. it’s about trust, loyalty and adding value to your brand.

The point of content marketing is to be engaging and to stimulate the customer to buy. It is absolutely key that you have a content marketing strategy that is clear and structured.

This could be along the lines of personalising your company story and being more creative with your content. How you present your content can take many forms:

How you present your content can take many forms:

Website News
Blogs
Infographics
Social Media
Relevant Content Updates
SEO Rich Snippets

User generated content

Customers themselves create content for you, people want to know about a product, brand, service etc. Over 70% of consumer's regard consumer written content higher.

Are you a storyteller?

Interactive storytelling is a thing. Present your content with images, infographics, videos and much more.

Break your content in
to parts

Keep your audience engaged by having breaks in-between.

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Branding

Content marketing can have a huge impact on brand awareness.

SEO

Relevant, top quality content is key to performing well in search engines.

Social Media

It has become more and more popular, it reinforces your brand and you can reach customers. Social media is also an important part of the marketing mix.

Want to know more?

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FAQs

Content is king in the marketing world. In order for your business to rank on Google and get to page one, your website must be filled with cornerstone content. This simply means, the keywords that you would like to rank for are consistent throughout your site.

Content can take many forms, whether it’s in blogs or on social media, it all contributes to a higher ranking on Google. Dependent on your business, we can advise you on where’s best to utilise content to receive the best possible results.

Quality content writing is the most important part of your SEO. Both Content and SEO work together as SEO is dependent on the strategic use of keywords and search terms. Google reads through your content and then identifies specific keywords which determine where your business ranks on Google.

Since content marketing plays a huge role in SEO success, we will write SEO rich snippets that incorporate the most important keywords for your business. We will also take into account the products and services you are promoting and recent trends in your i ndustry to create compelling content that will engage customers and drive leads

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