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The Benefits Of A Bespoke Website

Your website is the face of your business’ online presence. It is what potential customers will see and interact with and is crucial to any business.

A well designed, professional bespoke website will help build your business and brand. It will also increase your reputation and trust from potential customers. A good website will allow those users to browse your website with ease and find the information they need.

Not only will a strong website improve your users experience, it will also improve the reputation of your business to search engines such as Google. Having a well-built bespoke website will improve your SEO (Search Engine Optimisation). This due to the higher standard of coding and being specialised for your website. Using a template website from services such as Wix or Squarespace will negatively impact your websites rankings as these do not adhere to Google’s coding standards. The low-quality coding of template websites will cause them to perform worse and rank lower. Because a bespoke website will rank better in the search engines, it will gain more traffic of potential customers resulting in more potential business.

At GRO, our website development team in Hull and Manchester build websites with SEO (technical and non-technical) in mind. This achieved by SEO compliance, secure coding, optimised content and by making the website mobile first with easy navigation. All these factors are crucial in order to get your website ranking page one on Google.

We build our own bespoke templates for our customers. These bespoke templates adhere to Google’s coding standard to get the optimum performance from your site. All sites we provide will come with an IP address and an advanced SSL.

All of our websites also come with a year of free hosting. This offers 24/7 support, so in the unlikely event of there being a problem with your website, our expert team is on hand to fix the problem. We also offer two additional security measures. The first being Cloudfare. This is a DNS routing service that will improve performance and defend your website against online threats. It also has a user tracker algorithm to ensure that any untoward activity is tracked & blocked. The second security measure we integrate CyberScanner. This is a monitoring service that actively scans your website and checks for vulnerabilities such as required updates, domain & SSL issues, and malware.

If you are interested in our website services or have any questions or queries, don’t hesitate to contact us by calling on 01482 333833 or by emailing [email protected] You can find out more about our website services here.

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