THINK. Something we do a lot of here at GRO HQ. We provide expert marketing solutions to help your business grow. Not only do we understand the importance of a strong brand but having an appropriate marketing strategy is equally as significant to your business.
Before we delve into the exciting aspects of marketing like designing a website or creating a brand pack, it’s important we sit down together and have a THINK. Who is your target audience? What are you trying to achieve? A marketing strategy must be put in place before we GRO your business.
So how do you propose a marketing strategy? Depending on which service you require, here are just a few aspects to consider:
Keywords
What is a website without SEO? It is extremely important your website is on page one of Google. It gets 67.5% of the search market and a whopping 87.1% of the mobile search market. [Source: Mr-SEO]. Just think of the traffic your business could be missing out on. At GRO, we conduct a series of keywords & discuss which are best to use for your business.
Branding
With 89% of B2B Marketers saying brand awareness is the most important goal followed by sales & lead generation, it’s extremely important you have brand consistency throughout your business. [Source: Lucidpress]. Our research delves into the current marketing efforts, campaigns, website design, social media output and much more of your competitors. This information can help guide, recalibrate or enforce our creative direction.
Social Media
With more than 1 in 3 Internet users saying they go to social media when looking for more information about a brand or product, it’s important your company have the right social media platforms to engage with your target audience. [Source: Small Business Trends]. Delivering a successful social media campaign starts with a clear game plan. At GRO, we can help you determine your ideal social platform, along with an appropriate strategy to help generate your business.
These are just a few ideas to consider when THINKing about how you would like to market your business. Depending on what you’re looking for, we prepare a thorough & creative plan for every service to ensure you see positive results throughout your campaign.
In next week’s blog, we will discuss how we CREATE your bespoke marketing strategy and how we tailor it exactly to your companies needs.
For more information about us or any of our services, feel free to browse the rest of our website or call us on 01482 333 833.
