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UX And UI Web Design

We are a digital marketing company based in Hull, we offer bespoke web design to our clients as one of our many core services. As we’re the go to web design specialists in Hull we can bring you quality advice on how to get the most out of your website with SEO in mind.

What does “UX” and “UI” mean?

UX refers to user experience design meanwhile UI design stands for user interface design. Both of these things are crucial for success in web design as they work closely together. Despite their close relationship both are actually quite different. UX design is more analytical and technical meanwhile, UI design is more aesthetic based.

Why user experience design is important:

User experience design is the process of bringing satisfaction to customers. This is achieved by focusing on the ease of use, usability and pleasure brought to the customer when interacting with your website. Here are four points that you should consider when working on UX web design:



  • Landing page experience.
  • Micro animations.
  •  Limit the content, refine the words.
  • Don’t ruin the mobile experience, as in 2019 48.91% of the internet’s traffic is from mobile.

Why user interface design is important:

User interface design is the process of making your website look sleek and professional. having an attractive layout creates a good experience for users as people prefer to look at things that create emotion. However, while your site looks crisp, your web design needs to be mobile-first as this one of the most important features. Here are another four points for success in UI web design:

  •  Full-screen background images and mobile-first.
  •  Interactive layers.
  • Bold typography.
  • Vibrant and bold colours.

If you’re interested in adopting the help of web design specialists in Hull to help SEO and your brand’s onsite appearance contact us on 01482 333833.


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What Our Customers Say


Grosvenor Group

Would definitely recommend.



GRO Marketing have been a great help to our web marketing efforts over the past year. They have done an excellent job working on our SEO and have increased both our web traffic and rankings for keywords on Google.

Paul Donoghue

Grosvenor Group

Couldn't be more happier with the service that GRO Marketing have supplied us with. From our new website to social media, SEO and Email marketing, we could not fault a single thing. Our Account Manager Lucy couldn't be more helpful and in our monthly meetings she is always keeping us up to date with what new ideas and how to keep the marketing moving in an electronics industry. We couldn't thank the GRO Team enough and i would recommend everyone to use this amazing company!


Colour Tone Masterbatch Ltd

Worked with us from start to finish on a video animation, the results of which we are very pleased with.

O Kagbala

Hideout Hotel

Enthusiastic, dedicated & professional team. I use GRO for my website SEO, and blog post support. Rachel and Lisa understand the importance of their service to our business, they go beyond their "duties" to ensure they are providing me with the best possible results.

Louie Bottomley


Friendly and helpful staff with excellent knowledge. A pleasure to work with.

Hannah Surtees

Hilton Foods

Love working with GRO, they always deliver on time and take time to fully understand the needs of the client. Highly recommend.