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What is SEO?

SEO (Search Engine Optimisation) is a technique used to modify a website so that search engines find it relevant for certain keywords or phrases. SEO is essential in order to make sure your website rises to the top of page one on the SERPs (Search Engine Results Page).

Search engines like Google index a website’s content in order to create an ordered list based on various ranking factors. Google uses more than 200 ranking factors to determine a website’s place on the SERPs.

There are three main aspects:

On-Page SEO and Technical SEO

On-page SEO means optimising your website in order to increase your website ranking. It includes everything from meta tags to internal links. Technical SEO is all the features of on-page SEO that are more technical and usually require a website developer. Technical SEO is everything from website speed to sitemaps.


Page Content

Content is a large aspect of any SEO strategy, without content it would be difficult to rank on the SERPs. There are three major aspects to think about when creating content. Site structure, keyword strategy and originality. There are also many ways to present your content, it doesn’t just have to be a blog, you could create an infographic or even a video.

Backlinks (Off-page)

Backlinks are when one website links to another website, these links are then crawled by Google allowing them to find and index new websites and determine where they should rank on the SERPs.

These three SEO techniques are just a few of many aspects that go into making an SEO strategy a success. If you’re interested in increasing your website’s ranking, an SEO company can help maximize your SEO strategy. Get in touch with us on 01482 333833 to speak to one of our SEO specialists.