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What is basic SEO and how does it work?

What is SEO?

SEO (Search Engine Optimisation) is a technique used to modify a website so that search engines find it relevant for certain keywords or phrases. SEO is essential in order to make sure your website rises to the top of page one on the SERPs (Search Engine Results Page).

Search engines like Google index a website’s content in order to create an ordered list based on various ranking factors. Google uses more than 200 ranking factors to determine a website’s place on the SERPs.

There are three main aspects:

On-Page and Technical

On-page SEO means optimising your website in order to increase your website ranking. It includes everything from meta tags to internal links. Technical SEO is all the features of on-page SEO that are more technical and usually require a website developer. Technical SEO is everything from website speed to sitemaps.





Content is a large aspect of any SEO strategy, without content it would be difficult to rank on the SERPs. There are three major aspects to think about when creating content. Site structure, keyword strategy and originality. There are also many ways to present your content, it doesn’t just have to be a blog, you could create an infographic or even a video.

Backlinks (Off-page)

Backlinks are when one website links to another website, these links are then crawled by Google allowing them to find and index new websites and determine where they should rank on the SERPs.

These three SEO techniques are just a few of many aspects that go into making an SEO strategy a success. If you’re interested in increasing your website’s ranking, an SEO company can help maximize your SEO strategy. Get in touch with us on 01482 333833 to speak to one of our SEO specialists.


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What Our Customers Say


Grosvenor Group

Would definitely recommend.



GRO Marketing have been a great help to our web marketing efforts over the past year. They have done an excellent job working on our SEO and have increased both our web traffic and rankings for keywords on Google.

Paul Donoghue

Grosvenor Group

Couldn't be more happier with the service that GRO Marketing have supplied us with. From our new website to social media, SEO and Email marketing, we could not fault a single thing. Our Account Manager Lucy couldn't be more helpful and in our monthly meetings she is always keeping us up to date with what new ideas and how to keep the marketing moving in an electronics industry. We couldn't thank the GRO Team enough and i would recommend everyone to use this amazing company!


Colour Tone Masterbatch Ltd

Worked with us from start to finish on a video animation, the results of which we are very pleased with.

O Kagbala

Hideout Hotel

Enthusiastic, dedicated & professional team. I use GRO for my website SEO, and blog post support. Rachel and Lisa understand the importance of their service to our business, they go beyond their "duties" to ensure they are providing me with the best possible results.

Louie Bottomley


Friendly and helpful staff with excellent knowledge. A pleasure to work with.

Hannah Surtees

Hilton Foods

Love working with GRO, they always deliver on time and take time to fully understand the needs of the client. Highly recommend.