Google have now released their “January 2020 Core Update”. The update is set to impact all global search results. Your results in the search engines are likely to fluctuate heavily in the coming days, including drops and gains. Therefore, it is important to keep on top of your rankings currently.
If you experience a negative drop in rankings, there aren’t definitive steps you can take (apart from what we already know works at GRP) to recover as Google hasn’t provided any. In fact, the drop may not signal poor SEO at all. Google has used an analogy in their Webmaster Central Blog to explain how the update effects rankings.
“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.”
Basically, Google is saying that opinions change and what they may have seen as the best, most relevant website two years ago is now not as good as another, therefore the new website deserves to rank higher.
With the previous Google BERT update focusing on well written content for humans, we believe ensuring your website’s content is of high quality is the best way to keep your website ranking in the SERPs. As well as focusing on core SEO practices such as optimsing images, title tags, technical SEO and a bespoke website and build.
Find out more about our SEO services here. If you are interested in using our SEO specialists for your website, enquire today on 01482 333 833.