What is the goal of your Google Ads Campaign?

(Read Time: 3 mins)

When it comes down to Google Ads there are many different goals companies look to achieve. As a digital marketing agency based in hull that specialise in PPC, we know how to achieve these goals.

 

So, what are the different goals you can have when setting up a Google Ads Campaign?

Drive sales.

Grow online, in-app, in-person and over-the-phone sales.

Get leads.

Boost conversions by encouraging people to take action.

Increase website visits.

Get the right people to visit your website.

Influence consideration.

Encourage people to explore your products and services.

Build awareness.

Reach a broad audience and maximise exposure.

Promote your app.

Increase installs and interactions with your app.

 

What are the different types of Google Ads you can create when setting up a campaign?

Search

Search ads appear next to Google search results and on other Google partner sites when people look for businesses like yours. With a Search campaign, you can make sure your potential customers notice your brand, consider your products and take action.

Display

Google Display Ads can appear across a network of more than two million sites and apps, reaching 90% of people on the Internet. Your ads get matched to content related to your business or to your customers’ interests. Display campaigns will increase exposure and reach audiences with specific interests across the web.

Video

With Video ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. Video campaigns also help you to bring your business’ story to life. They engage customers in different ways, like showing ads before their favourite music video or while they’re researching an upcoming purchase.

Shopping

Shopping Ads appear on Google Shopping next to search results, near text and responsive ads. They promote your products by giving consumers detailed information about what you’re selling before they even select your ad. You should use a Shopping campaign to advertise your online and local inventory, boost traffic to your website or local shop and find better-qualified leads.

App

App campaigns run ads across Google’s largest properties, including Search, Play and YouTube as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. With an App campaign, you can increase engagement, app installs and even in-app actions, like signing up for a newsletter or ordering a product!

 

You can find out more about our PPC services on our website. If you have any questions or queries, you can contact our Google Ads experts on 01482 333833. Alternatively, you can email us on info@gro-marketing.co.uk.

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