SEO, or Search Engine Optimisation, is all about making sure your website and it’s content is easy for Google, or any search engine, to understand. Google reads your website and ranks you in terms of how relevant it is to a user’s search query so it can then decide whether to display your website in the search results.
For example, if you have a website about SEO and a user searches for ‘SEO specialists’ or ‘SEO company’, your website should appear on the first page of Google. If not, your website needs to be optimised for those keywords and similar keywords or phrases that your target audience is likely to search for, and this is where our Organic SEO campaigns come in.
When working on SEO, it’s important to work on all areas to ensure your website ranks well and sees an increase in traffic, so our SEO experts like to start from the bottom. The first step in our reporting process is to perform a SEO Health Check which will tell us if your website is SEO compliant. To be compliant, your website needs to have a favicon, meta titles and meta descriptions, a legal footer, correct contact details, HTTPS encryption and more. This may sound overwhelming, but don’t worry – we’ll take care of all of this for you.
Next, our SEO specialists will create an Overview Report. This will show who your top online competitors are, how many people are clicking onto your website organically, how your keywords are ranking and much more. From this, we will discuss the report with you so that you’re always in the loop with what we’re working on and how it helping your SEO.
We also provide an in-depth Technical report every month, which allows both us and our clients to see how well your website is performing in each area, from On Page SEO and backlinks to the quality of your website’s content. We will inform you of how well each of your keywords is performing and provide you with insightful recommendations to help you achieve the best results from your Organic SEO campaign.
Is your website mobile first? Is it secure? Does it load quickly enough across all devices? These are all things we can help you out with to get your website to the top of Google.
If you’re thinking of adopting a tailored SEO campaign for your business, we’re here to manage the entire process for you, keeping you updated with monthly reports which our sales team are more than happy to talk you through. For more information on our SEO services, or if you’d like a quick chat about your business, get in touch with us on 01482 333833.