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What is web design?

Is your website plain and boring? Clearly, you’re not doing web design correctly. Web design is expediential to the success of your business. Usually, a website is the first visual impression that someone will have of your business, therefore you need to put your site in the spotlight. To achieve good web design, you will need to make sure your website has these features:

  • Stunning aesthetics
  • Clear, user-friendly navigation
  • Webpage speed
  • Understandable content
  • Bespoke
  • Built with SEO mind
  • Hosted
  • Humanised

Why web design is good for SEO:

SEO (search engine optimisation) is the process of increasing website traffic by making search results higher organically for a webpage. SEO is organic which means that you don’t need to pay to be at the top of a search engine.

Speed matters, your site speed can dictate whether you show up on page 1 or page 5. Site speed is recommended to be under 2 seconds. however, at 2 seconds studies show you’ve still lost 12% of people who clicked on your site so aim for the fastest time you can.

Web design is also key for getting conversions, the plan of your site may be too complex for a person to operate, making conversions difficult. However, if your website layout is simple getting conversions would be easier.

Content is key, the content on your website needs to be understandable and aimed towards all types of people to bring interest. Updating content regularly is good for SEO as Google likes ranking fresh websites full of new blogs/case studies.

Good web design keeps paying you back over time:

  • 1-3 months – You’ll see a change in how people interact with your site.
  • 3-4 months – You’ll rank for keywords.
  • 6-9 months – Competing for search queries will become easier.
  • 9-12 months – Organic traffic growth will be endless.

Web Design Hull:

We are a digital marketing company based in Hull that offers web design to companies that vary in size all over the UK. As we’re the web design experts in Hull, we can evaluate your current site giving you expert solutions to improve your brand’s on-site appearance.