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Why Web Design Is Key For Good SEO

Web Design Hull:

We are a digital marketing company based in Hull that offers web design to companies that vary in size all over the UK. As we’re the web design experts in Hull, we can evaluate your current site giving you expert solutions to improve your brand’s on-site appearance.

What is web design?

Is your website plain and boring? Clearly, you’re not doing web design correctly. Web design is expediential to the success of your business. Usually, a website is the first visual impression that someone will have of your business, therefore you need to put your site in the spotlight. To achieve good web design, you will need to make sure your website has these features:

  • Stunning aesthetics
  • Clear, user-friendly navigation
  • Webpage speed
  • Understandable content
  • Bespoke
  • Built with SEO mind
  • Hosted
  • Humanised

Why web design is good for SEO:

SEO (search engine optimisation) is the process of increasing website traffic by making search results higher organically for a webpage. SEO is organic which means that you don’t need to pay to be at the top of a search engine.

Speed matters, your site speed can dictate whether you show up on page 1 or page 5. Site speed is recommended to be under 2 seconds. however, at 2 seconds studies show you’ve still lost 12% of people who clicked on your site so aim for the fastest time you can.

Web design is also key for getting conversions, the plan of your site may be too complex for a person to operate, making conversions difficult. However, if your website layout is simple getting conversions would be easier.

Content is key, the content on your website needs to be understandable and aimed towards all types of people to bring interest. Updating content regularly is good for SEO as Google likes ranking fresh websites full of new blogs/case studies.

Good web design keeps paying you back over time:


  • 1-3 months – You’ll see a change in how people interact with your site.
  • 3-4 months – You’ll rank for keywords.
  • 6-9 months – Competing for search queries will become easier.
  • 9-12 months – Organic traffic growth will be endless.


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What Our Customers Say


Grosvenor Group

Would definitely recommend.



GRO Marketing have been a great help to our web marketing efforts over the past year. They have done an excellent job working on our SEO and have increased both our web traffic and rankings for keywords on Google.

Paul Donoghue

Grosvenor Group

Couldn't be more happier with the service that GRO Marketing have supplied us with. From our new website to social media, SEO and Email marketing, we could not fault a single thing. Our Account Manager Lucy couldn't be more helpful and in our monthly meetings she is always keeping us up to date with what new ideas and how to keep the marketing moving in an electronics industry. We couldn't thank the GRO Team enough and i would recommend everyone to use this amazing company!


Colour Tone Masterbatch Ltd

Worked with us from start to finish on a video animation, the results of which we are very pleased with.

O Kagbala

Hideout Hotel

Enthusiastic, dedicated & professional team. I use GRO for my website SEO, and blog post support. Rachel and Lisa understand the importance of their service to our business, they go beyond their "duties" to ensure they are providing me with the best possible results.

Louie Bottomley


Friendly and helpful staff with excellent knowledge. A pleasure to work with.

Hannah Surtees

Hilton Foods

Love working with GRO, they always deliver on time and take time to fully understand the needs of the client. Highly recommend.