Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your customers will listen to. With animations being shared more than ever across social media platforms, what was once associated with children’s cartoon shows is now a powerful aid to any marketing campaign.
So, why should you be using animation to improve your marketing strategy?
Animation utilises the power of storytelling. Do you want to establish a connection with your audience? Close the gap between them and your brand with a story they can empathise with.
Videos get the message across 60,000 times faster than text, as 90% of information transmitted to the brain is visual. If you’re not using animation to explain your company, you risk losing out on potential customers.
If you think animation is limited to television, you’re not looking at the bigger picture. Almost half of internet users look for videos related to a product or service before making a purchase, so it’s a good idea to showcase your animations on your website’s homepage and across your social media accounts, as well as integrating them into your email marketing.
Along with sharing videos online, using them for those all-important presentations is a great way to impress. Short and snappy animations will get your point across in just a few seconds, whilst still being concise and engaging.
One of the biggest pros of animation is the role it plays in boosting your online presence. Simply having a video on the landing page of your website can increase your conversion rate by 80%. The higher the conversion rate, the more sales.
Moreover, videos produce quick SEO results, increasing organic search traffic by 157%. By 2020, online videos will contribute to over 80% of all internet traffic, so it’s no surprise that Google ranks them highly.
When done well, animations elevate your brand’s professionalism, putting you on the map as an expert in your field. However, this doesn’t mean your video has to be serious. Animated videos present an opportunity to be fun and creative, and this showcases your brand as human and trustworthy.
Not only is animation captivating, it comes at a much lower cost than live video production. When you take away the need for props, casting, sets and equipment, the video is only limited to your imagination. Once you have an idea for your animation, tweaks can be made without affecting the cost or scope of the project.
We design and develop animations to ensure your brand stands out from the noise, which you can view examples of on our YouTube page. If you’d like to learn more about how animation can put your business in the spotlight, contact us today.
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Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.
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From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.