While almost every business is feeling the effects of the COVID-19 pandemic, online shopping is naturally booming as people continue to shop from the comfort of their homes. That being said, now is a crucial time to start a marketing strategy for your company.
Around 55% of all advertising is now done online instead of in traditional advertorials, thanks to the rise of the internet and social media. The two main types of paid online advertising are PPC (Pay-per-click or Google Ads) and social media ads, but how do they work and why should you use them?
Google Ads
Only 0.78% [Source: Backlinko] of all Google searchers click on something from the second page of the search results, so if your company isn’t on the first page it should be. Google Ads are a type of pay-per-click advertising where you pay Google to advertise your website or products and services in the search results with search and display ads.
These ads allow you to target specific keywords to ensure the people clicking on them are actually interested in your products. Targeting your ads to the right audience is the tricky part, that’s why we take care of it for you.
With GRO’s Google Ads expertise, we can ensure your products and services are on page one of Google, making them 10x more likely to get a click which could potentially lead to a sale.
Social Media Ads
1.62 billion users visit Facebook every day, making it a hotspot for engaging with potential customers by advertising your products on their feed. With Facebook, Instagram, Twitter, LinkedIn and even Pinterest offering paid advertising there are so many options. You can advertise your product catalogue, promote an image or video and collect leads on most social platforms by running paid ads.
Like Google Ads, paid social allows you to target a specific audience – which is something our social media specialists will manage for you. We can also create engaging images and graphics to draw your potential customers in.
Recent Client Results From Facebook Ads With GRO:
- 5x return on ad spend on a shopping campaign with cost per purchase of just £2.06 (clothing ecommerce store)
- Gained email marketing leads at £0.06 per lead (bakery delivery company)
- £0.09 per website link click (shelving and storage company)
As a digital marketing agency in Hull we don’t just offer Google Ads management, we specialise in SEO, websites, web hosting and more. Ready to partner with us on your marketing strategy? Contact us on 01482 333833 or email info@gro-marketing.co.uk
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