Behavioural targeting is a method used on online advertising to display relevant ads to users based on personalised data and browsing habits such as:
This form of paid marketing can improve campaign effectiveness and encourage more potential customers to convert. For example, if a customer has browsed for one of your products and hasn’t made a purchase, we can show the customer more ads for that product across Google’s advertising network to win them back – similar to the effect of sending abandoned cart emails when somebody leaves an item in their cart.
As a PPC company in Hull, we specialise in targeting specific audiences with Google Ads and we can use Google’s information about a person’s interests, intent and demographics to your advantage to gain you more conversions.
Why is this important? It’s quite simple really, the more you know about your target audience, the better you can advertise to them. The better your ads are, the higher the chance of a conversion – whether that conversion is a phone call or a purchase.
Behavioural targeting is also nothing new to Social Ads. When managing your Facebook campaigns, our social media experts target detailed behaviours including:-
Targeting ads to certain behaviours and interests helps us find the right audience to put your products and services in front of, in turn increasing clicks and sales.
For more information, contact our digital marketing agency on 01482 333833.