If you’re an enthusiastic marketer like us at GRO then you’ll be thinking about what the year ahead holds for the marketing industry. Here are some trends that we believe will keep you ahead of the game in 2022.
Video marketing is the future
Search engine giant Google has announced that YouTube reaches more 18-49-year-olds than any network and Facebook published that video posts receive six times more engagement than photo or link posts on average. Twitter has also seen the impact that video content has, with their video views up by 160%. If there is one thing we are sure of in 2022 it’s that you should definitely invest in some quality filming equipment this year!
Content marketing is once again the crown jewels
Content marketing is and always has been one of the most important aspects of any digital strategy. Content has become a powerful way to connect with customers, engage with them and build their trust. Bad content can be detrimental to your business for many reasons. For example, bad website content that doesn’t include keywords, flow correctly or include internal and external links, would mean that you won’t show high up in the SERPS.
LinkedIn is getting BIG
LinkedIn continues to be the dark horse in the social media space. We feel that 2022 will be the year LinkedIn really kicks on and joins the big boys (Facebook, Twitter, Instagram). LinkedIn really isn’t like any other platform as it allows you to interact with people in your own field and afar as it is specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B and we would 100% recommend all marketers to sign up!
Website traffic is heavily in favour to mobile most recently. This is a problem we see as most websites don’t have fully mobile-optimized experiences, something that is key in 2022 and many years beforehand. As Google launched Core Web Vitals in June 2021, site design and speed became ever more important, so make sure your site is hosted securely and mobile friendly!
In 2022 less is more
Stick to what you know and what your business specialises in. The labyrinth of digital marketing options means that too many companies spread too thin across many channels. The most successful companies focus on dominating one channel. This theory is also good for SEO, as Google will see you specialise in certain services and then boost you in the SERPs, compared to being a ‘jack of all trades’ and being ‘decent’ at everything.