GRO Marketing are a Social Media Agency in the Hull & East Yorkshire area & we believe that it is not enough to just post on social media whenever you have the chance, it’s a valuable resource that you could be overlooking. Social media marketing is all about building relationships and trust with consumers.
It’s not enough to post when you remember, we post updates up to three times a week at the best times of the day for engagement. Regardless of the platforms you’re on, we will make your customers feel more in-touch with your brand, allowing them to interact with you on a more human level. We know what it takes to get someone to stop scrolling, so we’ll keep your page fresh with monthly designs and images that will grab the attention of your potential customers.
Fail to prepare, prepare to fail. A successful social media strategy starts with a solid plan, so we’ll work from the ground up, creating a plan bespoke to you and keeping you involved at every stage.
Which platforms should I be using? How many times per week should I post? How do I stand out from my competitors? These are all things that our digital marketing agency in Hull can take care of for you.
Now for the fun part – posting relevant and interactive content to your social media pages!
In today’s world everyone is on social media and the numbers only grow every year, which is why it is important to build trust with your audience on social media in ways that are natural to them and can impacts their purchase decisions. If your business doesn’t have an active online presence, then you could be losing out to your competitors who do. Although social media is sometimes not enough to drive business growth, social platforms can help you connect with your customers, increase awareness about your brand, and boost your leads and sales. But you need to start with an always-on mindset and a solid content marketing strategy.
With over 4.9 billion active social media users having an online presence for your business has many different benefits, such as:
Increases brand awareness
With over half of the world’s population using social media, having an online presence is a natural way to reach new customers.
Humanise your brand
Having the ability to create real human connections is one of the key benefits of social media. Introduce your followers to the people behind the brand and showcase how existing customers are using / benefiting from your products by writing case studies and sharing reviews.
Establish your brand as a leader
No matter what industry your business is in, social media gives you the opportunity to establish your brand and let it be seen as a leader with the right resources. Share rich content with your followers and publish relevant content / news ahead of the competition.
Social media offers an easy way to get potential customers to show an interest in your business through social media ads. There are many different types of ads you can use on social media and many different navigation points you can provide to potential customers such as re-directing them to your website, getting them to sign up to your email marketing campaigns or you can even get them to download an app.