At GRO Marketing we like to work closely with our clients and their brand to build a specialised and measurable marketing campaign that works for them. We provide a variety of services including, Webites, SEO, Social Media, Video and Animation, PPC (Pay Per Click), GRO insights and analytics, Content, Design, Branding and Email marketing.
Websites
With websites we offer four services ecommerce, website design, website audit and hosting and maintenance. We create user-friendly, mobile first websites with stunning interfaces. 44% of users will leave a company’s website if there’s no contact information, we will make sure your company isn’t part of that percentage. When your business grows so will your website. 38% of people will stop engaging with a website if the content or layout is unattractive. If you’re in need of a new landing page or an ecommerce website, our experienced website design team can create something just for you and your business. We don’t just design and develop your website, we offer hosting and ongoing technical support for any requirements.
Social Media
Social Media can be a great marketing platform as there are 3.03 billion social media users. Social media is mainly about making noise and interacting with potential customers on a more human level, whilst building relationships and trust with those customers. We will assess your social presence, examine each of your individual social channels, and look at the type of content you post. When our social media experts have a full understanding of your current position, we can begin to generate more engagement, grow your audience and direct more traffic to your website. When understanding who you are targeting, you can create paid social campaigns to reach beyond your audience. As a social media company, we’ll show you where your customers are interacting online and the best way to engage with them. Choosing the wrong platform can cause your content to be unnoticed. However, choosing the right social platform can make your content thrive and draw more traffic to your business.
SEO (Search Engine Optimisation)
At GRO we offer help with SEO, covering local, mobile, technical and organic. 75% of SEO is actually off-page, while only 25% is on-page. Every month we will send a SEO Report including handy information on the pages, products and blogs we’ve optimised, alt tags, images uploaded to your Google My Business profile, and how your carefully chosen keywords are ranking in the SERP’s. One of our clients who specialises in transporting cargo has 30/30 of their keywords putting them on the first page when searched. Your company will receive a SEO overview report outlining your main organic competitors, top keywords, backlinks and organic ranking history. We will also provide an on page technical SEO report, which will include everything we can measure and optimise in the backend of your website.
Animations and Videos
On average people spend 2.6x more time on pages with video content. Animations and videos are used across all digital platforms. Regardless of the industry your business is a part of, animations can boost your brand image and marketing campaign as a whole. Your viewers will retain 95% of a message if they watch it in a video compared to 10% when reading it in text. In the last few years animations have left their stereotype of children’s TV and film but are now a prominent marketing tool.
PPC
Paid search ads can increase brand awareness by 80%. When tackling PPC a few common mistakes can be made, but at GRO we can easily identify and fix them with our PPC Audit. Our digital marketing experts will thoroughly look at your current set up and identify improvements that can be made so your campaign is consistently delivering. We will make sure all your keywords are being used in the correct way and help with defining a primary goal for your PPC campaign. PPC remarketing through Google Ads allows your company reach potential customers who know about your business but have not completed their purchase. We will manage your PPC remarketing using Google Ads to deliver an increase in conversions. ROI is our focus with Google Ads management, so we can deliver almost instant and guaranteed traffic to your website using carefully researched keywords. Google Ads will allow your business to appear in front of your potential customers. Our team of experts will make sure your campaign is reaching the right people at the right time.
We are a digital marketing agency always looking to help companies grow. So why not refresh your business and contact us on 01482 333833.
