Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords.
Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms.
One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings.
You should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple, but it actually drives the entirety of your campaign. Try searching for long-tail keywords (multiple words to create a search phrase) and short-tail keywords (1 or 2 words to create a search phrase) to see where you appear in the search listings, in comparison to your competitors. This is always the best starting place for any campaign, then you can see exactly what is popular and what is not.
If your website is confusing and doesn’t have a proper structure you may as well forget about SEO. There is no point ploughing money into a campaign if Google marks you down because of your actual website. Today people are obsessed with mobile, it is quickly developing into the new TV and Millennials are using it to search for everything they need in seconds. If your website isn’t mobile responsive you could potentially be missing out on over 80% of internet browsers using smartphone’s.
Mobile can be easily forgotten about, people tend to think that website structure is simple, when in fact it takes time and precise planning. Once your website is easily navigational and has strong content you are already off to a great start with your SEO.
You don’t have to be a technical genius to use simple tags on your website to optimise an SEO campaign. Although technically ALT isn’t a tag it stands for ‘Alternative Text’, it is used by coders to provide a description of an image. This is what Google reads so it knows what the photos on your website are. The Alt Tag is literally an alternative to the image, if someone had images turned off in their browser or audio descriptive on then that would be the text they saw or heard.
A Title Tag is what it says on the tin, it is the title of something such as a page or an image. This can be confusing as it sounds similar to the Alt Tag, it should work to complement the Alt Tag, but shouldn’t be exactly the same as Google may think that you are stuffing your content or trying to cheat at SEO.
So how does a Meta Tag fit in? Meta stands for ‘metadata’ and it provides a description of the content on your website pages. Meta Tags are used within the HTML coding of the site so they are not visible to the customer. Search engines crawl your site to discover what each page is about, so by using the tags you make it easier for engines like Google to find your content. These bots will read the meta, title and alt tags to figure out what your webpage is about and how to rank it according to its relevance.
Our 5 simple SEO tips:
Maintaining a marketing strategy that complements your SEO is key in 2019, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. The industry average for B2B starts from around 10.4% of your yearly turnover, with around 80% of this being spent on digital marketing. As a starting point, we would maintain that if you spent £30k on your website, you should budget around 10% of your website cost (£3000) monthly to drive traffic to your site, through SEO and your digital campaigns.
We all know that investing in SEO is more important than ever. Your company needs an SEO strategy and it remains one of the most important components of branding and online presence. Once you are at the top of sites like Google, the work doesn’t stop either, you have to work hard on your SEO campaign to stay up there. GRO will work with you as a partner to grow your SEO campaign and your digital marketing strategy, to get you seen by more potential customers and increase your sales. For more information, just give us a call on 01482 333833 and GRO your business with us.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.