With 2019 well underway, we thought it might be a good time to highlight some of the new SEO trends present so far this year. As Google continues to crack down on low quality, spam content new updates are more important than ever. Google has made countless updates to their algorithm meaning the search engine would begin favouring quality content over quantity.
SEO is becoming more important year after year, you could even argue that it becomes more important day-by-day, due to an ever changing/growing digital landscape. We know that those businesses who spend time on increasing the quality and experience of their sites will benefit greatly.
Google’s main aim is to accurately match information on a website to the users search terms. As we have previously commented the changes such as LSI keywords, cornerstone content and Rankbrain are further updates to increase the importance of quality content that matches the users search. We want to look at what’s next and how it might change the SEO landscape further.
We know that voice search is not new, but the role of voice search in everyday life is growing at an incredible pace. Alexa, Google Assistant, Siri and Cortana are all names we have heard and these types of virtual assistant are only growing. Google says 72% of people who own a voice-activated speaker say that their devices are often used as part of their daily routine.
Voice search eliminates the power of 1 or 2 keyword search terms, you cannot simply optimize for keywords only. Voice search will usually hear a sentence and search for the closest match to the question. This is where quality website content comes into play. Voice search reads your content out loud in answer to a users question, therefore we could argue SEO strategies are starting to favour user experience over the link building tactics of old.
Google has the ability to differentiate good content from bad, proving that searches are becoming more and more sophisticated. At the forefront of this change is video content. Perhaps the most obvious advantage of video is that it can easily increase engagement.
As a result, users then spend longer on your website proving to Google that you have quality content and increasing trust, the more trust Google has in you, the higher you rank. You can also optimise sites such as YouTube for SEO, meaning they could appear directly in the search results.
Customer reviews have become a powerful force for all consumers. 90 % of customers check out reviews before visiting a business. Reviews are an important part of the sales process, usually customers have found a product or service they require and before purchase will look into the reviews for that product. At this point you have to make an impression, it could win or lose you the sale.
When customers write reviews not only can this be classed as a top source of user-generated content about your business but also these tend to use a certain type of language and often your keywords. Not to mention that highly rated sites tend to rank higher on Google as there is more trust in the brand. Review sites like Trustpilot even integrate their ‘trust boxes’ to optimise for SEO.
All of these elements are becoming more and more prominent in future plans for SEO. We can see the landscape is changing so our in-house SEO experts are always spending time keeping up to date with latest trends and predicting what is next. SEO is what drives your entire marketing campaign, being on page 1 provides you with the search traffic, then it is over to your website to supply the customer with the correct information to prompt a purchase or enquiry.
If you are interested in learning more about SEO for your business, please contact one of our team on 01482 333833 or email us on [email protected]
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.