With first page websites receiving 91.5% of traffic, it’s important that you get your website to the top of Google if you want to be visible to those who require your product or service. But how?
When it comes to boosting traffic to your website, you have two basic options: PPC (Pay-Per-Click) advertising or SEO (Search Engine Optimisation).
PPC is a way in which advertisers pay a fee each time one of their ads is clicked, so essentially, it’s a way of buying visits to your site rather than attempting to “earn” those visits organically. Search Engine Advertising is one of the most popular forms of PPC. Here, you can advertise your company on the top spot on Google, so when someone searches a keyword relevant to your business, you are the first one to come up.
SEO, on the other hand, is the process of getting traffic in a free, organic way. All major search engines such as Google, Bing & Yahoo all have primary search results where web pages and other content are shown and ranked based on what the search engine considers most relevant to users. With SEO, payment is not involved like it is with PPC. It allows your website to be optimised and ranked at the top of Google with no fee’s paid.
So which option is better for your business? This depends on a variety of different aspects.
When choosing between SEO and PPC you need to decide on a budget. With PPC you can set your daily spending limit as low as you’d like, however the UK average cost-per-click is between £0.66 to £1.32.
With SEO, this can be considered a cheaper option if you can optimise in-house, however, outsourcing your SEO to an SEO agency like ourselves is usually the wiser option if you want to see top-quality results.
If your site returned organic results through SEO, you can appear much more credible compared to those who paid to be at the top through PPC. Many users skip ads and trust organic results more highly. Being visible provides your business with that all-important stamp of approval.
When you invest in PPC, it provides a laser-targeted way to get in front of potential customers. Ads can be targeted by search keywords, time of day, day of the week, geography, language, device and audiences based on previous visits. Organic traffic, by comparison, is far more scattered.
When deciding between the two you’ve got to consider the unique situation of your business. A hyper-local business with little competition and a requirement for just a few leads per week would likely develop good visibility in the local & organic search results. Whereas a new e-commerce store that is competing with a page of results from Amazon, eBay or any other major department stores & online retailers are likely going to struggle in organic search, so PPC may be the preferred option.
A clear digital marketing strategy & clear short- and long-term goals are essential in making an SEO or PPC decision.
For more information on PPC or SEO feel free to browse through our website or talk to a member of the team on 01482 333 833. As a PPC company & an SEO agency within Hull, we can provide you with our expert knowledge and help you decide which option is best for your business.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.