The world of social media can be confusing to some, so to help you figure out the basics here are some of the questions we get asked about social media and their answers:
Which social media platforms should my business be on? The answer to this question depends on your business and your target audience. However, some of the most popular social media platforms for businesses include Facebook, Instagram, Twitter & LinkedIn
How often should my business be posting on social media? The frequency of your social media posts depends on the platform and the preferences of your audience. However, at GRO we suggest posting 2-3 times a week for most companies.
Should my business be running paid social media ads? Paid social media ads can be an effective way to reach a wider audience. However, the decision to run paid ads should be based on your business goals and budget. We can provide guidance on whether paid social media ads would be a good fit for your business.
Can you help with designing social media content? Yes, our organic social media service includes monthly designs to keep your profile looking professional & visually appealing.
How do you stay up-to-date with social media trends and best practices? We stay up-to-date with social media trends and best practices through ongoing education and training, as well as by staying active on social media platforms ourselves.
Can you provide social media training for our in-house team? No, unfortunately this is not something we offer as a service.
Why can’t I get many likes? It’s important to understand that gaining likes organically can be a challenging task. To improve your social media engagement, it’s important to first consider if your business is something that would naturally interest people. Additionally, it’s important to recognise that many likes on social media posts come from fake accounts, so it’s best to focus on quality engagement from real followers. Finally, it’s important to keep in mind that likes aren’t the only measure of social media success. Instead, think of social media as an opportunity to showcase your business in a professional and relatable manner. By maintaining a strong social media presence, you can impress potential customers who view your accounts, which can ultimately lead to increased brand recognition and sales.
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