It is not enough to simply post on your business’s social media accounts when you remember or have the chance. Social media may be a valuable resource your company is overlooking. Social platforms allow you to directly engage with your customers, build strong relationships and brand recognition.
Social media platforms give companies the chance to interact with their potential customers and make noise about their products/ services. If you’re looking for an instant ROI, then you’re in the wrong place. SSM (Social Media Marketing) should be seen as a process that is built upon over time, there is a full strategy behind what to post and themes to increase engagement.
Globally social media users spend 2 hours and 15 minutes per day browsing all social sites (GlobalWebIndex). On platforms such as LinkedIn or Twitter, businesses now have the opportunity to advertise to a captive audience. People generally need around 11 nudges before they buy, this helps build both trust and brand recognition. Social works out to be the best platform to send out snackable content to potential customers. Whether you are posting organically, or your posts are backed by a paid campaign, supplying the audience with short snappy updates about who you are and what you do gives your brand credibility within the customer’s mind.
Never embark on a social media journey without a comprehensive strategy. You need to spend time researching your industry what content performs well, what are your clients posting about? Without a content calendar and daily/weekly plan your posts will very quickly appear disjointed. A content plan also allows you keep track of special dates in your industry calendar and national days you want to celebrate. The social content calendar should be updated monthly to ensure your content stays on theme with your brand focus or message.
GRO Marketing believe in posting on every social platform x2 per day. Posting x2 times per day might scare some people away from social media, but did you know the average tweet without hashtags or tags only lasts 18 minutes. That means if you post x3 times per week without hashtags etc your post content will be visible for an average of 54 minutes out of a potential 10,080 minutes in a 7-day timeframe.
Choosing the right social media platform can be a difficult task. Firstly, you must identify who your target audience would be and which social platforms they are most likely to use. Within the past 18 months, LinkedIn has evolved from a CV/Recruitment platform into a great place to target B2B posts. On LinkedIn you have a captive audience of other professionals in and around your industry who could potentially engage with your content. Twitter and Google Plus are still great for short snappy business updates. Facebook and Instagram have become the go to platform for consumer marketing with companies more likely to post informal video or image posts. To get the most out of social strategies you need to make sure your posting to a relevant audience.
Taking the time to plan a careful schedule for your social media platforms will pay off. They are a great way to drive traffic to your website. You should be sharing industry news, posting your own articles, products links and posting 3 times a day, when your customers are most likely to engage. If you feel like dipping your toe into the realms of social media or want to understand what would work for you, our GRO Social Media Gurus are on hand to help.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together. They have gone above and beyond my expectations of a digital agency.
Excellent company to deal with, very friendly, helpful and informative. Their customer service is second to none and they are clearly experts at what they do. I would highly recommend them.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors. Would highly recommend GRO as a marketing partner for your business.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. All the employees are very passionate about succeeding for any business to grow, and the results so far prove this. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
I’d just like to put in writing how pleased I am with GRO. My choice was definitely the right one. Can I also say that Lisa and Rachel – who I’ve worked with – are an absolute credit to the company. I have complete faith in GRO to give me exactly what my company needs. Don't hesitate to give these guys a go.
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
A true pleasure to work with. Very easy to communicate with and showing great results to date.
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.