Our social media specialists use a range of advanced tools and techniques including tracking pixels, analytics and split testing to ensure we’re delivering the results that you are after.
Whether you’re looking to increase your brand awareness or promote an offer, we will identify and research your target audience, refining our social media advertising strategy to help you get the best results and the best value for your budget. Our paid social media campaigns are data-driven with a targeted and personal approach, and we can provide you with detailed reports to help you understand how well your advertising campaign is performing.
We send out a questionnaire for you to fill in and send back to us. This will allow us to understand what type of ad campaign you would like (Lead Generation, Brand Awareness, Video ads, Page Likes, Engagement ads etc.), who your target audience are; we can target various demographics such as gender, age, occupation, location. The questionnaire will also give you the opportunity to tell us what your budget is for your ad campaign. All of the information gathered from your questionnaire will be analysed by our specialists in order for them to understand what you would like to achieve from a campaign for your business.
Once we have the information from your questionnaire, we create a content calendar for your ad campaign. This will contain industry hashtags and key focuses for your campaign. At this stage we will also design your ad campaign, the design can be a single design, an image or a GIF/animation. Along with this process we will add pixel tracking to the back end of your website in order for us to track the people visiting your website from the ad campaign.
Once the type of ad, the design of the ad and the content calendar is complete, our content specialists will write the copy for your ad campaign using the information from the questionnaire and the content calendar. We will then ask you to hand over access to your social platforms to enable us to set up the ad and monitor the campaign.
Once we have your ad campaign up and running, we monitor the campaign on a daily basis making any tweaks necessary there and then. We will also send you monthly reports to show the success of your campaign.
Whilst we all want to gain new potential customers, it’s important not to overlook users that have already shown interest in your brand. This is where social media ad retargeting works a treat. Sometimes your followers need one last nudge to invest in your business and retargeting ads to your custom audience is perfect for this.
Our social media team can implement a remarketing campaign into your overall social media strategy to help your conversions, engagement and brand credibility skyrocket.
We use a range of tools and techniques to make sure daily budgets and bids are set at the correct level to drive the best possible performance against the agreed KPIs. We have a suite of reports to help you understand the performance of your paid social activity.
Social media is the most relevant advertising channel for 50% of Generation Z and 42% of Millennials.