Nobody wants to waste time doing something that isn’t benefitting their business so how do you know if social media is worth it? Our social media experts can delve into your existing social presence and help you identify what is and isn’t working for your business. We know our stuff when it comes to social media and we want you to get the most out of it. We believe that weaving your brand into people’s newsfeeds is about more than just selling, it’s about sparking human conversations with your customers but you can’t do this if you are posting on the wrong platforms. Own your digital presence.
First of all we make sure your social platforms are up to date, this includes your bio, contact information, social posts and other important information for your business. If these things are not up to date, we will update them for you or alternatively if you do not have a social platform, we will create one for you.
The next step is to see if your business is using the right platforms for your business. For example, if you want your business to be promoted through social media ad campaigns the best platform for this would be Facebook.
We then do some research into your industry competitors, our main goal is to ensure you stand out from your competition.
Once we have researched into your competitors, we will research relevant industry hashtags to use when posting on your relevant platform.
On top of taking onboard your questionnaire answers, we carry out extensive research to make sure we know absolutely everything there is to know about your business. This includes competitor research, content calendar creation, researching industry-relevant hashtags to increase reach, looking into the best platforms for your business and the best types of posts for engagement within your industry and more. We’ll then create a Paid Social plan if needed and will set you up on our monthly reports.
Fail to prepare, prepare to fail. A successful social media strategy starts with a solid plan, so we’ll work from the ground up, creating a plan bespoke to you and keeping you involved at every stage. Our social media specialists familiarise themselves with your goals and objectives, the themes and messages you’d like to promote across social and much more. We’ll create a content calendar to outline exactly what we’ll be focusing on monthly on your social media platforms, gain access to your pages or create new pages if needed and make sure your page information and bios are up to date. Our team also takes care of the boring parts for you, including setting up ad accounts if you choose to incorporate Paid Social into your strategy.
It’s important to have brand awareness when using social media platforms. Your social posts should be cohesive to your brand whether that be through a colour palette, a logo, images, shapes or tone of voice. Brand awareness allows your social following and customers to recognise your brand/business, which then creates trust and clarity. If the tone of voice on your website is informal and friendly, then it should be the same on your social media platforms. People are then aware of your brand and your business is instantly recognisable.
We work closely with our clients to make sure that their social platforms are a clear representation of their brand. We have experience in working with many different industries and understand the importance of keeping brand awareness cohesive across all platforms.